Weave the shopper experience in 3D
Retailers and Brands are putting in considerable efforts to create a shopping environment that is both comfortable and alluring to the shoppers. And the imaginative process of placing products and creating shelves would become far more effective and real if a 3D stimulus as an ingredient was integrated to it. Dassault Systemes, a technology company based out of Gurgaon, does this with its solution 3DVIA. Point-of-Purchase gets you more detail on the same.
Systèmes believes that professionals in all retail-driven industries (CPG, CG and Retail) could benefit from what many companies have been experiencing with great success over the past 30 years. This includes taking advantage of 3D and digital mockups to visualize future products to make better informed decisions and to easily collaborate within the enterprise. It can also open the door to Lifecycle Management of a store’s complexity and scale and to provide a virtual universe to connect to consumers and to experience the product ‘in context’. “The idea was to establish 3D as the universal language for businesses and consumers to communicate. This communication would facilitate the transformation of marketing and manufacturing driven industries. Dassault Systèmes believes it is time for marketers to experience the power of 3D simulation solutions used in many industrial areas,” shares Philippe Loeb, Senior Director, 3DVIA Store, Dassault Systèmes. Thus Dassault Systemes evangelized and developed 3DVIA Store. 3DVIA Store is a new and ready-to-use business solution for brand manufacturers and retailers in the Consumer Packaged Goods and Consumer Goods industries. It enables users to realistically simulate retail settings inside immersive, lifelike 3D environments to better imagine, validate, and deploy optimum shopping experiences. 3DVIA store has the following core features:
Web based application running in a web browser, making it easier to connect remote teams
User interface simplicity, making it possible for non 3D experts like