Create many In-store edges!
issue captures many ideas and initiatives that can help a brand and retailers create a cutting-edge difference at retail; from splendid in-store communication, to enabling technologies, to effective shopper research. Each of these features at their crux has a way paved to make your shopper marketing endeavors better. Addressing one really crucial part of the retail ecosystem, i.e. ‘The trade’ is the feature ‘Tackling your trade’. The feature details out the ‘trade marketing’ practice, its nuances and what today’s retail agencies have to offer in this front. Read to know how you can have your trade work better for your brands. While you learn to tackle your trade, this issue also has a feature which addresses the retail branding and retail experience side of the story. We have an International expert John Torella sharing some nuggets of wisdom for retailers and brands in India. Read the feature ‘It is training time for Indian Market’. Also enabling you to make your shopper research more effective is the feature ‘Sharpen your shopper research’. The feature captures the views of shopper research expert, and they dole out some interesting tips that will help you pick out the inefficiencies prevailing in your shopper research initiatives. Along with these features, we bring you the usual dose of instore excellence. Don’t miss out on two very interesting instore activities, that of Himalaya Face Wash and Oreo. Read the feature ‘making it large in stores’ and ‘Oreo in motion’ to know what’s the latest buzz in the bazaar. With all this we also bring you some international and indigenous wisdom in form of columns and articles.
So turn on to a better last mile!