Italy in-stores!

Point of Purchase - - POP PARADE -

Mutti, the lead­ing Ital­ian man­u­fac­turer of tomato based prod­ucts launched its pizza and pasta sauces in In­dia by the CEO of Mutti world­wide, Dr Francesco Mutti. The com­pany has cre­ated a spe­cial prod­uct which is crafted with pre­mium Ital­ian toma­toes, Ital­ian herbs and dress­ing to give real f la­vor of Italy. DY Works has de­vel­oped, fab­ri­cated and in­stalled in­no­va­tive FSU which show­cases Francesco Mutti Pasta and Pizza Sauce SKUs by bring­ing alive the Ital­ian her­itage story. The in­spi­ra­tion was the Ital­ian ar­chi­tec­ture of bridges and arches. The in­cor­po­ra­tion of the gon­dola within the de­sign fo­cuses on the brand now com­ing from Italy to In­dia. The FSU was 3x3x5 in size, and is de­signed to dis­play 21bot­tles and 22 pouches. A shelf for the dis­play is stepped and is ac­ces­si­ble from op­po­site sides. MDF wood, vinyl prints, wooden plat­form, back painted acrylic mold­ings were used to build the en­tire dis­play. The unit is easy to as­sem­ble. Th­ese units have been placed in Big Bazaar and Food Bazaar as well as se­lect su­per­stores in and around Noida

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