Cau­tion, Axe ahead!

Point of Purchase - - POP PARADE -

Axe, a lead­ing de­odor­ant brand from the sta­ble of Hin­dus­tan Unilever launched its new ‘ex­tra strong’ vari­ant with a word of cau­tion at re­tail. With an aim to have a vis­i­bil­ity ele­ment at re­tail which is read­ily ap­par­ent to the shop­pers and em­pha­size the cau­tion fac­tor HUL had Wal­nut Ad­ver­tis­ing, con­cep­tu­al­ize and create this in­ter­est­ing FSU. Thus Wal­nut Ad­ver­tis­ing de­signed a FSU which had a Cau­tion board is used to in­di­cate and to bring in peo­ples no­tice, con­di­tions ahead us­ing the same prop, the mes­sage of Pow­er­ful Fra­grance in Axe is

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