Mother’s touch

Point of Purchase - - POP PARADE -

‘ On the ac­count of Moth­ers day, P&G struck the emo­tional chords and cre­ated a gift­ing op­por­tu­nity at re­tail with this FSU. Bring­ing all its fe­male per­sonal care prod­ucts in one FSU, P&G prompted the shop­pers to gift their moth­ers a thank you, by buy­ing P&G prod­ucts and stand a chance to win a two carat di­a­mond and an as­sured Rs. 100 dis­count coupon. This was com­mu­ni­cated through an FSU made of MDF wood, and clad in vinyl prints. The vis­ual com­po­nents have Soha Ali Khan with her Mother Sharmila Tagore de­pict­ing the bond

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