Oreo takes a bus

Point of Purchase - - POP PARADE -

Cad­bury Kraft vin­tage in its ways yet again cre­ates an at­trac­tive in-store pres­ence for its brand Oreo; a life size bus dis­play unit. The dis­play is con­cep­tu­al­ized and fab­ri­cated by Resync at­tracted shop­pers at Spencers, Mum­bai. The dis­play is made of eco-friendly cor­ru­gated board and the graph­ics are printed us­ing eco-sol­vent dig­i­tal tech­nol­ogy on vinyl. The high­light of the FSU is that as a struc­ture it can be trans­ported in a com­pletely f lat state, thus mak­ing it func­tion­ally vi­able

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