Treat for the eyes!

Point of Purchase - - POP PARADE -

Bri­tan­nia launched its new Treat range of bis­cuits at re­tail with great fer­vor. Cre­at­ing a feel of a chil­dren’s fair the brand de­ployed a dis­play which looked like an ice-cream trol­ley. Donned in shades of pink, the header looked like a frilly cover, and the dis­play was cov­ered from all four sides with the brand­ing i.e. the logo and the snap­shots of the prod­uct with the tag- line ‘pick it, lick it’. Sun-board was used to clad the bin which stocked the prod­uct. There were pro­moted along with the dis­play, they sam­pled the prod­uct and in­duced trial pur­chase. This one was spot­ted at Spencers, Mum­bai

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