Treat for the eyes!
Britannia launched its new Treat range of biscuits at retail with great fervor. Creating a feel of a children’s fair the brand deployed a display which looked like an ice-cream trolley. Donned in shades of pink, the header looked like a frilly cover, and the display was covered from all four sides with the branding i.e. the logo and the snapshots of the product with the tag- line ‘pick it, lick it’. Sun-board was used to clad the bin which stocked the product. There were promoted along with the display, they sampled the product and induced trial purchase. This one was spotted at Spencers, Mumbai