Sharpen your Shopper Research!
Moohlas are being spent behind decoding shoppers, Shopper research has sure risen to significance but as we pump in the monies, we also fight the many hazards that threaten to eat up the money. Right from wastage and spillover during research, to the risk of ending up with unyielding insights. Providing a solution to this plight we have some Shopper research experts hailing from leading research organizations. Read to know the tactics for effective shopper research.
it comes to winning shoppers in this highly competitive scenario actionable insight is the key that ensure effective returns. Comprehending the crucial role of the same, we quizzed leading shopper research experts on three simple turfs i.e. ways to ensure actionable insights, tips to minimize spillovers & wastage in research and finally the tactics to identify and reduce the gap between what shoppers think they do and what they actually do. And what we got was some really interesting approaches and strategies to weave effective shopper research.