“It is training time for Indian Market”
Point-of-Purchase managed to engage in a tete-a-tete with John Torella, Senior Partner, JC Williams a retail expert who has received the Canadian Marketing Association Lifetime Achievement Award for his work in the retail industry. We ask converse with him on Indian retail, retail branding and shopper marketing to know his views on this brewing phenomena. Here are some excerpts from our conversation.
of Tesco. This approach does not see the market as homogeneous but as unique segments and accordingly tailor make the format. answers in India, thus when it comes to shoppers marketing – It is training time for the Indian market. What will help here is ‘collaboration’ between retailers and brands.
John Torella, Senior Partner, JC Williams