“It is train­ing time for In­dian Mar­ket”

Point of Purchase - - INTERVIEW - Fairy Dharawat

Point-of-Pur­chase man­aged to en­gage in a tete-a-tete with John Torella, Se­nior Part­ner, JC Wil­liams a re­tail ex­pert who has re­ceived the Cana­dian Mar­ket­ing As­so­ci­a­tion Life­time Achieve­ment Award for his work in the re­tail in­dus­try. We ask con­verse with him on In­dian re­tail, re­tail brand­ing and shop­per mar­ket­ing to know his views on this brew­ing phe­nom­ena. Here are some ex­cerpts from our con­ver­sa­tion.

of Tesco. This ap­proach does not see the mar­ket as ho­mo­ge­neous but as unique seg­ments and ac­cord­ingly tai­lor make the for­mat. an­swers in In­dia, thus when it comes to shop­pers mar­ket­ing – It is train­ing time for the In­dian mar­ket. What will help here is ‘col­lab­o­ra­tion’ be­tween re­tail­ers and brands.

John Torella, Se­nior Part­ner, JC Wil­liams

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