POPAI OMA Awards-2012

Point of Purchase - - CONTENTS -

It is out fi­nally. The re­sults of the much awaited 54th an­nual Out­stand­ing Mar­ket­ing at Re­tail Achieve­ment (OMA) Awards Com­pe­ti­tion dur­ing Glob­alShop 2012. Nearly 500 en­trants from over 100 com­pa­nies were ad­ju­di­cated in 26 in­dus­try cat­e­gories dur­ing this year’s com­pe­ti­tion. En­tries were judged on de­sign, in­no­va­tion, in­ter­ac­tiv­ity, and the proven abil­ity to lift sales.

Richard Win­ter, POPAI Pres­i­dent was quoted as say­ing, “Rec­og­niz­ing the most in­no­va­tive and ef­fec­tive in-store me­dia in each in­dus­try cat­e­gory is an im­por­tant way to estab­lish the ever chang­ing stan­dard of ex­cel­lence in mar­ket­ing at re­tail.” He added, “Each year the OMA Awards Com­pe­ti­tion re­ceives a myr­iad of en­tries from around the world that demon­strate the im­pres­sive cre­ativ­ity and evo­lu­tion of the mar­ket­ing at re­tail medium. Win­ning an OMA is a great way for an or­ga­ni­za­tion to estab­lish and com­mu­ni­cate its un­der­stand­ing of the power and ef­fec­tive­ness of mar­ket­ing at re­tail.”

Dis­play of the Year

The most pres­ti­gious award pre­sented dur­ing POPAI’s OMA Awards Com­pe­ti­tion, the Dis­play of the Year, is awarded across three di­vi­sions based upon length of time in the store – tem­po­rary, semi-per­ma­nent, and per­ma­nent. Only those en­tries that win a gold OMA qualify for con­sid­er­a­tion in the Dis­play of the Year.

Point of Pur­chase presents to you a snap­shot of some of the Gold, Sil­ver and other award win­ning en­tries across cat­e­gories and dis­play types. Do keep watch­ing this space for more of th­ese in our next is­sue.

En­try Ti­tle : Sephora GLO Win­dow Ban­ner Set Award : CREATIVE AWARDS Cat­e­gory : Sig­nage En­try type : Semi-Per­ma­nent

En­try Ti­tle : Rock­well In­ter­Ac­tive End Cap Award : DIS­PLAY OF THE YEAR Cat­e­gory : Mass Mer­chan­dise Re­tailer En­try type : Per­ma­nent 2011

En­try Ti­tle : Gil­lette/H-E-B Men’s Zone Guy Aisle Award : GOLD Cat­e­gory : Aisle Re­design En­try type : Per­ma­nent

En­try Ti­tle : Moun­tain Dew Ceil­ing Wave Award : CREATIVE AWARDS Cat­e­gory : Con­ve­nience Store Re­tailer En­try type : Tem­po­rary

En­try Ti­tle : Coors Hitch­ing Post Award : GOLD Cat­e­gory : Bev­er­ages – Beer En­try type : Tem­po­rary

En­try Ti­tle : Mar­tini & Rossi Bou­quet Of Bal­loons Dis­plays Award : GOLD Cat­e­gory : Bev­er­ages – Liquor En­try type : Semi-Per­ma­nent

En­try Ti­tle : Jose Cuervo Es­pe­cial Gold & Sil­ver Hol­i­day Pole Top­per Award : GOLD Cat­e­gory : Bev­er­ages – Liquor En­try type : Tem­po­rary

En­try Ti­tle : Cray­ola Of­fice Max Pal­let Award : GOLD Cat­e­gory : Books, News­pa­pers, Mag­a­zines, Sta­tionery, and Of­fice Sup­plies En­try type : Tem­po­rary

En­try Ti­tle : Bum­ble­bee Half Pal­let Award : GOLD Cat­e­gory : Toys and Ac­ces­sories En­try type : Tem­po­rary

En­try Ti­tle : Spirit Hal­loween Zom­bie Waste­land Award : Dis­play of the year Cat­e­gory : Spe­cialty Re­tailer En­try type : Tem­po­rary

En­try Ti­tle : Moun­tain Dew Cooler Door Over­size Bot­tle Award : GOLD Cat­e­gory : Con­ve­nience Store Re­tailer En­try type : Tem­po­rary

En­try Ti­tle : Sally Hansen Wal-Mart Pal­let Award : GOLD Cat­e­gory : Cos­met­ics and Fra­grances En­try type : Tem­po­rary

En­try Ti­tle : El­iz­a­beth Ar­den Tay­lor Swift Cube Dis­play Award : GOLD Cat­e­gory : Cos­met­ics and Fra­grances En­try type : Semi-Per­ma­nent

En­try Ti­tle : Mucinex - ARCH Fam­ily Dis­plays Award : GOLD Cat­e­gory : Drug Store Re­tailer En­try type : Semi-Per­ma­nent

En­try Ti­tle : Skull­candy Roc Na­tion Avi­a­tor Head­phone End Cap Dis­play Award : GOLD Cat­e­gory : Elec­tronic In­ter­ac­tive En­try type : Per­ma­nent

En­try Ti­tle : Mario Award : GOLD Cat­e­gory : Entertainment En­try type : Semi-Per­ma­nent

En­try Ti­tle : Quaker IQO Beach Head Dis­play Award : BUD­GET Cat­e­gory : Gro­cery and Gen­eral Mer­chan­dise Prod­ucts En­try type : Per­ma­nent

En­try Ti­tle : Harry Pot­ter Cas­tle Dis­play Award : GOLD Cat­e­gory : Entertainment En­try type : Tem­po­rary

En­try Ti­tle : Hop The­atri­cal Standee (Candy Fac­tory) Award : GOLD Cat­e­gory : Entertainment - In Theater En­try type : Tem­po­rary

En­try Ti­tle : Nice n’ Easy Foam End­cap Dis­play Award : GOLD Cat­e­gory : Hair and Skin Care En­try type : Semi-Per­ma­nent

En­try Ti­tle : Floor Stand Ax­ion Avena Award : GOLD Cat­e­gory : Gro­cery and Gen­eral Mer­chan­dise Prod­ucts En­try type : Per­ma­nent

En­try Ti­tle : Men’s Cruzer PDQ Award : GOLD Cat­e­gory : Hair and Skin Care En­try type : Tem­po­rary

En­try Ti­tle : Pre­vacid 24 Hour PDQ Award : GOLD Cat­e­gory : Health Care En­try type : Tem­po­rary

En­try Ti­tle : Kel­logg’s 2011 Hol­i­day Toy Sol­dier Hutch Kit Award : BUD­GET Cat­e­gory : Su­per­mar­ket Re­tailer En­try type : Tem­po­rary

En­try Ti­tle : Tuf­tex Color Co­or­di­nates Dis­play Award : GOLD Cat­e­gory : Home and Gar­den En­try type : Per­ma­nent

En­try Ti­tle : Fe­breze Christ­mas Tree Pal­let Award : GOLD Cat­e­gory : Mass Mer­chan­dise Re­tailer En­try type : Tem­po­rary

En­try Ti­tle : Radler Camp Moc Launch Dis­play Award : GOLD Cat­e­gory : Per­sonal Prod­ucts and Ac­ces­sories En­try type : Per­ma­nent

En­try Ti­tle : OSH In Home Sales Pro­gram Award : GOLD Cat­e­gory : Ser­vices and Trans­porta­tion En­try type : Per­ma­nent

En­try Ti­tle : Bath & Body Works - Sweet Treats Bak­ery Case Award : GOLD Cat­e­gory : Per­sonal Prod­ucts and Ac­ces­sories En­try type : Tem­po­rary

En­try Ti­tle : Makita ProCen­ter, Godzilla Award : SIL­VER Cat­e­gory : Home and Gar­den En­try type : Per­ma­nent

En­try Ti­tle : Her­shey Need a Penny take a Penny Counter Unit Award : GOLD Cat­e­gory : Snack Prod­ucts and Soft Drinks En­try type : Per­ma­nent

En­try Ti­tle : Toys R Us Wonka End­cap Award : GOLD Cat­e­gory : Spe­cialty Re­tailer En­try type : Per­ma­nent

En­try Ti­tle : Werther’s Orig­i­nal Caramel Shoppe Pow­er­wing for Wal­greens Award : GOLD Cat­e­gory : Snack Prod­ucts and Soft Drinks En­try type : Tem­po­rary

En­try Ti­tle : Orville Re­den­bacher’s Pop-Up Bown Pre-Pack Award : Bud­get Cat­e­gory : Snack Prod­ucts and Soft Drinks En­try type : Per­ma­nent

En­try Ti­tle : Ree­bok 11k Hel­met Glori­fier Award : GOLD Cat­e­gory : Sports Equip­ment En­try type : Semi-Per­ma­nent

En­try Ti­tle : Wil­son Free­stand­ing Floor Spin­ner Glove Dis­play Award : GOLD Cat­e­gory : Sports Equip­ment En­try type : Per­ma­nent

En­try Ti­tle : Floor Stand Soflan Suavi­tel Award : GOLD Cat­e­gory : Su­per­mar­ket Re­tailer En­try type : Per­ma­nent

En­try Ti­tle : TRIO Hot Wheels Award : GOLD Cat­e­gory : Toys and Ac­ces­sories En­try type : Per­ma­nent

En­try Ti­tle : Q-Tips Floor­stand - Pro­ject Sturdy Award : SIL­VER Cat­e­gory : Health Care En­try type : Per­ma­nent

En­try Ti­tle : Dora Pal­let Dis­play Award : GOLD Cat­e­gory : Toys and Ac­ces­sories En­try type : Semi-Per­ma­nent

En­try Ti­tle : Lucky’s Tomato Aisle Re­design Award : SIL­VER Cat­e­gory : Aisle Re­design En­try type : Semi-Per­ma­nent

En­try Ti­tle : Mol­son Il­lu­mi­nated Hockey Mask Award : SIL­VER Cat­e­gory : Bev­er­ages – Beer En­try type : Per­ma­nent

En­try Ti­tle : Moon­shine Rolling Gun Case Dis­play Award : SIL­VER Cat­e­gory : Bev­er­ages – Liquor En­try type : Per­ma­nent

En­try Ti­tle : An­heuser Busch - Land­shark Hol­i­day Standee Award : SIL­VER Cat­e­gory : Bev­er­ages – Beer En­try type : Tem­po­rary

En­try Ti­tle : Jack Daniel’s Hol­i­day Bar­rel Tree Dis­play Award : SIL­VER Cat­e­gory : Bev­er­ages – Liquor En­try type : Semi-Per­ma­nent

En­try Ti­tle : Jack Daniels - Birth­day End Aisle Dis­play Award : SIL­VER Cat­e­gory : Bev­er­ages – Liquor En­try type : Tem­po­rary

En­try Ti­tle : Mi­crosoft Mouster­piece Of­ficeMax Ship­per Award : SIL­VER Cat­e­gory : Com­put­ers En­try type : Tem­po­rary

En­try Ti­tle : VAIO S13†Se­ries Lap­top In­line Dis­play Award : SIL­VER Cat­e­gory : Com­put­ers En­try type : Per­ma­nent

En­try Ti­tle : Col­lege Racks Unit Award : SIL­VER Cat­e­gory : Con­ve­nience Store Re­tailer En­try type : Semi-Per­ma­nent

En­try Ti­tle : Swif­fer Wet Jet Shine Dis­play Award : SIL­VER Cat­e­gory : Home and Gar­den En­try type : Tem­po­rary

En­try Ti­tle : Allegra RX-to-OTC Na­tional Launch - Drug Store Re­tailer Award : SIL­VER Cat­e­gory : Drug Store Re­tailer En­try type : Tem­po­rary

En­try Ti­tle : Sally Hansen Wal-Mart Crackle End Cap Award : SIL­VER Cat­e­gory : Cos­met­ics and Fra­grances En­try type : Semi-Per­ma­nent

En­try Ti­tle : KO­DAK In­ter­ac­tive Dis­play for Best Buy Award : SIL­VER Cat­e­gory : Elec­tronic In­ter­ac­tive En­try type : Per­ma­nent

En­try Ti­tle : Sky­lan­ders In­ter­ac­tive Re­tail Dis­play Award : SIL­VER Cat­e­gory : Entertainment En­try type : Per­ma­nent

En­try Ti­tle : Harry Pot­ter and the Deathly Hal­lows Part 2 The­atri­cal Standee Award : SIL­VER Cat­e­gory : Entertainment - In Theater En­try type : Tem­po­rary

En­try Ti­tle : Star Wars Blu-Ray Best Buy Tie Fighter Award : SIL­VER Cat­e­gory : Entertainment En­try type : Tem­po­rary

En­try Ti­tle : Her­shey’s Eat Think Smile Off-Shelf Rack Dis­play Award : SIL­VER Cat­e­gory : Gro­cery and Gen­eral Mer­chan­dise Prod­ucts En­try type : Per­ma­nent

En­try Ti­tle : Worx In­no­va­tion Bay Award : SIL­VER Cat­e­gory : Mass Mer­chan­dise Re­tailer En­try type : Per­ma­nent

En­try Ti­tle : Miche­lin MX Pilot Su­per Sport Counter and Floor Dis­plays Award : SIL­VER Cat­e­gory : Ser­vices and Trans­porta­tion En­try type : Per­ma­nent

En­try Ti­tle : LG Es­teem Standee Award : SIL­VER Cat­e­gory : Per­sonal Prod­ucts and Ac­ces­sories En­try type : Tem­po­rary

En­try Ti­tle : RainX Full Pal­let Award : SIL­VER Cat­e­gory : Ser­vices and Trans­porta­tion En­try type : Tem­po­rary

En­try Ti­tle : PAC­CAR Part’s TRP LED Wall Dis­play Award : SIL­VER Cat­e­gory : Sig­nage En­try type : Per­ma­nent

En­try Ti­tle : Red Bull Rhom­bus Award : SIL­VER Cat­e­gory : Snack Prod­ucts and Soft Drinks En­try type : Per­ma­nent

En­try Ti­tle : Gears of War 3 Count­down Clock Award : SIL­VER Cat­e­gory : Sig­nage En­try type : Tem­po­rary

En­try Ti­tle : 7UP - Cap­tain Amer­ica Mo­tor­cy­cle Award : SIL­VER Cat­e­gory : Snack Prod­ucts and Soft Drinks En­try type : Tem­po­rary

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