Chic pres­ence

Point of Purchase - - POP PARADE -

L’Oreal Paris is per­ceived as a pre­mium and classy brand and hence the launch of the brand’s lip­stick range ti­tled ‘Cel­e­brat­ing In­dia’, was in keep­ing with the brand’s im­age. This chic CDU fab­ri­cated by DMS uses gold acrylic in the de­sign along with printed sketches of In­dian art to lend an eth­nic touch. The mir­ror band on the left gives a depth to the unit and also has util­ity value by help­ing the cus­tomer try out the colour shades. The colour rich No 1 logo is laser en­graved on the mir­ror. These units have been de­ployed at ma­jor large for­mat stores and gen­eral trade stores

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.