Charg­ing ahead

Point of Purchase - - POP PARADE -

Red Bull, the en­ergy drink brand, seems to have gath­ered enough at­ten­tion with this FSU. With a dis­play show­ing a bike cart wheel­ing in air along with a rider, the mes­sage of Red Bull giv­ing wings to the one drink­ing it, is aptly con­veyed. It is a card­board cut-out unit with the body made of MDF, and the bike and the rider are made to look as if hang­ing in the air with the help of an acrylic stand. The logo of Red Bull charg­ing is placed neatly on the side of the MDF unit. Sta­tioned in be­tween aisles, this one is hard to miss. It was spot­ted at Spencer’s in Mum­bai

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