Play­ing on health

Point of Purchase - - POP NEWS -

While trig­ger­ing pur­chase of their prod­ucts, P&G has this time de­cided to strike an emo­tional chord too. Play­ing along the same lines as their pre­vi­ous promo, the FSU this time con­veyed the im­por­tance of play­ing for chil­dren by urg­ing shop­pers to build play­grounds. The FSU, look­ing like a green gar­den made up of sun­board and wood, came out as a pretty sight with all the P&G prod­ucts placed strate­gi­cally along the cir­cum­fer­ence of the round FSU. The FSU’s header car­ried the brand name with an im­age of Saina Ne­hwal with young kids play­ing football and the line, “Thank you mom for health­ier fu­ture.” This unit was found in Spencer 's

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