Simply Potato, a new brand of potato delicacies from WTF Hospitality, has already carved a distinct identity for itself at the Phoenix Mall in Bangalore. Point Of Purchase gives you the details.
WTF Hospitality Private Limited, a growing hospitality company, amplifies its visibility with its new venture named ‘Simply Potato’. The brand has come up with an exclusive food stop for all potato aficionados offering a diverse variety of potato snacks with flavorsome toppings. A lime coloured funky cart named ‘Eyecandy fast-food car t ’, created by ACME Designers, is now the main attraction at Bangalore’s phoenix mall. The cart was launched by DAI Foods in joint partnership with Phoenix Group. WTF wanted the cart to look classy, bright and eye catchy. Prioritizing these specifications, ACME designers constructed the cart that stands out distinctive from what people had seen before. The tagline ‘Let’s Get Baked’ accentuated by warm lighting welcomes every foodie towards a unique structure made of plywood. Selling potatoes in a kiosk is a unique idea and the cart substantiates it. The unconventional kiosk has very large frames that call forth attention. The brand’s cheerful potato mascot has been crafted onto the roof and the base of the cart. The tagline is engrossed on a protruding leaf shaped unit at the bottom of the cart along with the words ‘loaded baked potatoes’ just above it. White wordings on blackboards suspended from the roof are the simple but stylish menu of the outlet that is a highlighted feature. The designers made it possible for the customers to see live kitchen and the ingredients used through a wide window. Talking about the challenges faced while actualizing the project, says Joe Stephan -- Business Development, Acme Designers, “Accommodating full functionality and aesthetics to the frame and communicating to the carpenters on the peculiar frame curves were testing and harder than we thought.” Starting with an initial budget of Rs 4.5 lakhs, ‘Simply Potato’ is now celebrating its acceptability among the public. The outlet has obviously created a relishing experience with delicious baked potatoes and toppings as extra tang. WTF plans to roll out similar kiosk-outlets in Mumbai and very soon many more such ‘Simply Potato’ carts will be making their presence in different cities. 50 kiosks in 2 years is the estimated figure planned by the brand