Some Quick Trivia On Shop­pers World­wide

Point of Purchase - - COLUMN -

1. cus­tomer Re­searchers that a have candy found bar is that 300 pre­sent­ing cents) and a then con­fus­ing re­fram­ing sales the pitch state­ment (e.g., telling in a clearer a po­ten­tial way in­creases the sale of an item. 2. the Men pur­chase. en­gage in “pur­pose driven” be­hav­iour – en­ter­ing for one sin­gle item and leav­ing soon af­ter 3. A study done by GE Money stated that women spend over 8 years of their life shop­ping. A woman spends 399 hours and 46 min­utes each year shop­ping. There­fore, in a 63-year pe­riod, women will shop for 25,184 hours and 53 min­utes. The 399 hours and 46 min­utes are bro­ken down into the fol­low­ing: 4. About quar­ter (94 hours and 55 min­utes) of her shop­ping time is spent at the gro­cery store shop­ping for food for her­self and her fam­ily (per­haps be­cause most men do not vol­un­tar­ily do the gro­cery shop­ping).

5. 8 hours and 51 min­utes are spent win­dow shop­ping. 6. The rest of the time, women shop for them­selves: clothes, shoes, ac­ces­sories, beau­ti­fi­ca­tion items, and toi­letries. 7. Shop­pers who shop for 3 hours spend 4 times the amount than shop­pers who shop for thirty min­utes. 8. CWHB’s (2002) sur­vey on Where Peo­ple Shop cov­er­ing 12 coun­tries of Europe has iden­ti­fied six types of shop­pers on the ba­sis of de­mo­graphic, at­ti­tude and be­hav­ioral char­ac­ter­is­tics. These can be seg­mented as plea­sure seek­ing shop­pers, prin­ci­pled shop­pers, dis­cern­ing food shop­pers, in­de­pen­dent shop­pers, en­thu­si­as­tic shop­pers and neg­a­tive shop­pers.

9. Most shop­ping is sig­nif­i­cantly in­flu­enced by habits, con­di­tion­ing and cul­ture.

10. Shop­pers use multi-sen­sory cues with which to eval­u­ate and se­lect or re­ject prod­ucts.

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