“We are mulling developing the business within the energy market, for instance, we have recently taken the decision to produce engines locally in Brazil. Besides, there is an ongoing project for localised manufacturing being carried out in India. We are w
ownership is extremely critical for their operations. So, we offer a complete package to our customer which makes sense to them.
Do you operate through any OEMs?
Yes, we have 4 OEMS – Supernova, Sterling, Kohler and Grohe, through which we operate.
Are these OEMs aware of the technological excellence of your products, and do you have any training programmes in place for their engineers so that they can sell your products better?
We conduct regular training programmes where the focus is heavily on the technology and total cost of ownership (TCO), which happens to be our strength. Technicians as well as salespersons are regularly trained on these grounds.
You have roughly 35 locations and around 12,000 applications in India. Do you convene your OEMs, dealers and even customers to one common point, on an annual basis, so that such programmes can be held?
Of course not all three together, but we hold separate OEM conferences, meet dealers at the dealer specific conference, and with key customers whenever possible.
What kind of production line are you looking at manufacturing in your Pitampura factory?
We are looking at manufacturing the 5 and 8 litre engine line at our factory in Pitampura.
You are not manufacturing your most predominant product – the 16 litre engine in India. Given the rupee depreciation issue and the cost escalation with regard to equipment import, are you planning designing an India specific 16 litre engine locally, at the Pitampura factory?
As of now, there are no such plans as it would require a huge investment. We may consider assembling but not manufacturing.
At what compound annual growth rate (CAGR) has Volvo Penta’s industrial business grown since 2011?
Taking a 10 year window, the industrial business has grown at a CAGR of 5 per cent but, there was a drop in 2012 and 2013.