Anchor by Panasonic rolls out its new range of advanced EFFR cables for the Indian market
Anchor by Panasonic, announced the launch of its new range of advanced extra flexible germ-free (EFFR) cables. With this launch, the company aims to target the domestic, residential and commercial sector with main focus on hospitals, schools and airports. These are India’s first advance flame retardant - polyvinyl chloride compound (FR –PVC) equipped and extra flexible germ-free anti bacterial wires, insulated with advance formulated compound of special ingredients carrying extra fire-fighting properties, higher oxygen and temperature index than those of the normal PVC compounds.
Keeping pace with technological innovations and evergrowing customer expectations, the company has developed this new range of highly flexible wires in conformance with IS 694 to deliver top-in-the-class performance at a very competitive price. The complete range is manufactured in state-of-the-art manufacturing facilities in Daman and Kutch. These wires contain unbreakable stress inhalers while the conductors are supported by an extra 60% annealing to offer more flexibility and bending capability for enhancing the wire’s bending radius, enabling it to deliver excellent performance even in harsh electrical conditions. The range comes with a higher temperature index of 300 degrees Celsius against 250 degree Celsius exceeding the specified electrical standard. Special PVC insulation prevents current leakage on bunched conductors, especially in control panel applications. It is claimed to be the world’s first germ-free wire that adheres to ASTM and JIS standards. Ashok Gangar, Director Sales and Marketing, said, “With the launch of the new EFFR range, Anchor intends to offer a robust safety solution at a price-point convenient for budget housing projects.”
Anchor Electricals Pvt Ltd became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It has a dominant market share in wiring devices and is constantly expanding its product range and growing market share in switchgear, lighting, fans and wires and cables.