An­chor Elec­tri­cals eyes ag­gres­sive ex­pan­sion of Pana­sonic LED port­fo­lio

Power Watch India - - DESPATCHES NATIONAL -

An­chor Elec­tri­cals (A Pana­sonic Group Com­pany) an­nounced the launch of its brand new Pana­sonic LED lu­mi­naires for the In­dian mar­ket. This lat­est of­fer­ing from Pana­sonic now ex­tends its range of prod­ucts to the hos­pi­tal­ity, in­dus­trial and out­door seg­ments, ex­pand­ing its fo­lio in the ar­chi­tec­tural and com­mer­cial lu­mi­naires space. Along with an al­ready es­tab­lished trade and com­mer­cial LED lu­mi­naires port­fo­lio, the com­pany now aims at grow­ing its pres­ence in the above seg­ments as well. The ‘Neue Archi’ is a range of LED lu­mi­naires de­signed es­pe­cially for the In­dian mar­ket. This range of spe­cialty ar­chi­tec­tural lu­mi­naires is equipped with ad­vanced ther­mal man­age­ment tech­nol­ogy, spe­cially de­signed trans­par­ent ther­mo­plas­tic dif­fuser, ro­bust hous­ing, high UV and cor­ro­sion re­sis­tance prop­er­ties, and specif­i­cally de­signed for op­er­at­ing con­di­tions in In­dia. Di­nesh Ag­gar­wal, Joint Man­ag­ing Di­rec­tor, said, “The In­dian light­ing in­dus­try is a Rs 16,000 crore mar­ket and with the cur­rent reg­u­la­tory land­scape has cre­ated a ro­bust de­mand for LED light­ing. While the LED mar­ket is grow­ing at 130% an­nu­ally, we ex­pect an over­all growth of 115% in the light­ing mar­ket. The in­dus­try is un­der­go­ing a huge trans­for­ma­tion with sup­port from the gov­ern­ment and statu­tory bodies, with a wide bas­ket of prod­ucts for as­sorted spa­ces to the so­phis­ti­cated move­ment de­tect­ing light­ing sys­tems.”

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