There is significant potential for growth of LED lighting in India, says Harshavardhan Chitale, Vice Chairman and MD, Philips Lighting India.
Harshavardhan Chitale, Vice Chairman and Managing Director, Philips Lighting India, in conversation with R Srinivasan.
Your views on a report that domestic LED manufacturing may reach 3.6 billion USD by 2020.
There has been tremendous growth in the LED category in India over the last two years and this is expected to continue in future as well. The increased focus on energy savings, higher consumer awareness about LEDs and its enhanced lighting output are some factors that have contributed to this huge growth. The Indian government is also enhancing LEDification in the country through increased investments in energy efficient lighting systems and through its UJALA programme. Additionally, the emergence of Smart Cities, Smart Offices and Smart Homes have accelerated the adoption of LEDs as they can be connected and controlled wirelessly. Keeping in mind this huge demand for LED’s in both personal and professional segments, we are confident that domestic LED manufacturing will also significantly increase in the coming years.
What are the opportunities and challenges for the LEDs and lighting industry in India?
The lighting industry in India has witnessed a significant transformation with the introduction of LEDs in the past few years. With its higher durability, better light output and lower power consumption, LEDs are far more energy efficient than conventional light sources. As consumers become more aware about the advantages of LED, there is significant potential for growth of LED lighting in India in the consumer space. In the professional and public lighting space as well, there is a lot of opportunity for conversion to LED lighting which would result in significant energy savings. A simple switch to LED can decrease energy consumption by 50% and connected LED lighting can increase this further to 70 – 80%.
Some major challenges faced by the Indian lighting industry include low awareness about LED lighting across all parts of the country and the presence of sub-standard products in the market that don’t comply with industrial standards on light output and safety.
In view of recent govt initiatives to make mass adoption of LED bulbs possible, are the current awareness levels up to the mark?
The LED industry in India is bullish on its growth prospects owing to the increasing awareness about LED products among consumers in India in the home, professional and public lighting segments. The Indian government’s UJALA programme has played a significant role in accelerating LEDification of the country and enhancing consumer awareness. We are happy that the Indian government is taking initiatives along with the industry to encourage adoption of energy efficient lighting solutions. However, conventional lighting is still prevalent in the country owing to its low prices and wide spread availability. While Indian LED lighting market has significantly evolved over the years, low awareness about energy efficient lighting continues to be a roadblock to its rapid growth. Philips Lighting works closely with organisations such as IGBC, BEE, TERI, etc. to create platforms to educate consumers and create more awareness about the benefits of switching to energy efficient lighting.
At a recently inaugurated light lounge in Agra, the store featured the recently launched Philips Hue – the world’s smartest web-enabled LED home lighting system which allows users to create and control light using smartphones or tablets. Kindly give details of the system.
Philips Hue is the world’s smartest web-enabled LED home lighting system, which signals a new era in home lighting. It connects seamlessly to a consumer’s home WiFi network and enables them to control their lighting using just their smartphone or tablet. Philips Hue offers endless possibilities for consumers to get creative and personalise their lighting to suit their family lifestyle. A starter pack includes three bulbs that can be screwed into existing lamp holders, and a bridge that needs to be plugged into the Wi-Fi router.
With this launch, the company now has more than 170 light lounges in India. What are the advantages of such light lounges for the company?
Philips Light Lounges offer our complete range of LED and conventional consumer luminaires to users under one roof. Our lighting experts at the light lounge can also give consumers great advice on choosing the right lighting design solutions to meet their unique requirements for different zones – bedroom, living room, kitchen or the kids’ room etc.