There is sig­nif­i­cant po­ten­tial for growth of LED light­ing in In­dia, says Har­shavard­han Chi­tale, Vice Chair­man and MD, Philips Light­ing In­dia.

Har­shavard­han Chi­tale, Vice Chair­man and Man­ag­ing Di­rec­tor, Philips Light­ing In­dia, in con­ver­sa­tion with R Srini­vasan.

Power Watch India - - CONTENTS -

Your views on a re­port that do­mes­tic LED man­u­fac­tur­ing may reach 3.6 bil­lion USD by 2020.

There has been tremen­dous growth in the LED cat­e­gory in In­dia over the last two years and this is ex­pected to con­tinue in fu­ture as well. The in­creased fo­cus on en­ergy sav­ings, higher con­sumer aware­ness about LEDs and its en­hanced light­ing out­put are some fac­tors that have con­trib­uted to this huge growth. The In­dian govern­ment is also en­hanc­ing LEDi­fi­ca­tion in the coun­try through in­creased in­vest­ments in en­ergy ef­fi­cient light­ing sys­tems and through its UJALA pro­gramme. Ad­di­tion­ally, the emer­gence of Smart Cities, Smart Of­fices and Smart Homes have ac­cel­er­ated the adop­tion of LEDs as they can be con­nected and con­trolled wire­lessly. Keep­ing in mind this huge de­mand for LED’s in both per­sonal and pro­fes­sional seg­ments, we are con­fi­dent that do­mes­tic LED man­u­fac­tur­ing will also sig­nif­i­cantly in­crease in the com­ing years.

What are the op­por­tu­ni­ties and chal­lenges for the LEDs and light­ing in­dus­try in In­dia?

The light­ing in­dus­try in In­dia has wit­nessed a sig­nif­i­cant trans­for­ma­tion with the in­tro­duc­tion of LEDs in the past few years. With its higher dura­bil­ity, bet­ter light out­put and lower power con­sump­tion, LEDs are far more en­ergy ef­fi­cient than con­ven­tional light sources. As con­sumers be­come more aware about the ad­van­tages of LED, there is sig­nif­i­cant po­ten­tial for growth of LED light­ing in In­dia in the con­sumer space. In the pro­fes­sional and pub­lic light­ing space as well, there is a lot of op­por­tu­nity for con­ver­sion to LED light­ing which would re­sult in sig­nif­i­cant en­ergy sav­ings. A sim­ple switch to LED can de­crease en­ergy con­sump­tion by 50% and con­nected LED light­ing can in­crease this fur­ther to 70 – 80%.

Some ma­jor chal­lenges faced by the In­dian light­ing in­dus­try in­clude low aware­ness about LED light­ing across all parts of the coun­try and the pres­ence of sub-stan­dard prod­ucts in the mar­ket that don’t com­ply with in­dus­trial stan­dards on light out­put and safety.

In view of re­cent govt ini­tia­tives to make mass adop­tion of LED bulbs pos­si­ble, are the cur­rent aware­ness lev­els up to the mark?

The LED in­dus­try in In­dia is bullish on its growth prospects owing to the in­creas­ing aware­ness about LED prod­ucts among con­sumers in In­dia in the home, pro­fes­sional and pub­lic light­ing seg­ments. The In­dian govern­ment’s UJALA pro­gramme has played a sig­nif­i­cant role in ac­cel­er­at­ing LEDi­fi­ca­tion of the coun­try and en­hanc­ing con­sumer aware­ness. We are happy that the In­dian govern­ment is tak­ing ini­tia­tives along with the in­dus­try to en­cour­age adop­tion of en­ergy ef­fi­cient light­ing so­lu­tions. How­ever, con­ven­tional light­ing is still preva­lent in the coun­try owing to its low prices and wide spread avail­abil­ity. While In­dian LED light­ing mar­ket has sig­nif­i­cantly evolved over the years, low aware­ness about en­ergy ef­fi­cient light­ing con­tin­ues to be a road­block to its rapid growth. Philips Light­ing works closely with or­gan­i­sa­tions such as IGBC, BEE, TERI, etc. to cre­ate plat­forms to ed­u­cate con­sumers and cre­ate more aware­ness about the ben­e­fits of switch­ing to en­ergy ef­fi­cient light­ing.

At a re­cently in­au­gu­rated light lounge in Agra, the store fea­tured the re­cently launched Philips Hue – the world’s smartest web-en­abled LED home light­ing sys­tem which al­lows users to cre­ate and con­trol light us­ing smart­phones or tablets. Kindly give de­tails of the sys­tem.

Philips Hue is the world’s smartest web-en­abled LED home light­ing sys­tem, which sig­nals a new era in home light­ing. It con­nects seam­lessly to a con­sumer’s home WiFi net­work and en­ables them to con­trol their light­ing us­ing just their smart­phone or tablet. Philips Hue of­fers end­less pos­si­bil­i­ties for con­sumers to get cre­ative and per­son­alise their light­ing to suit their fam­ily life­style. A starter pack in­cludes three bulbs that can be screwed into ex­ist­ing lamp hold­ers, and a bridge that needs to be plugged into the Wi-Fi router.

With this launch, the com­pany now has more than 170 light lounges in In­dia. What are the ad­van­tages of such light lounges for the com­pany?

Philips Light Lounges of­fer our com­plete range of LED and con­ven­tional con­sumer lu­mi­naires to users un­der one roof. Our light­ing ex­perts at the light lounge can also give con­sumers great ad­vice on choos­ing the right light­ing de­sign so­lu­tions to meet their unique re­quire­ments for dif­fer­ent zones – bed­room, liv­ing room, kitchen or the kids’ room etc.

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