Mag­gie Heile is V-P, Mar­ket­ing, Vivint So­lar

Power Watch India - - SWITCH GEAR -

Mag­gie Heile has been ap­pointed as Vice Pres­i­dent (V-P) Mar­ket­ing in Vivint So­lar. In this role, Heile will over­see Vivint So­lar’s mar­ket­ing, com­mu­ni­ca­tions and brand­ing ini­tia­tives. A veteran mar­ket­ing leader with 25 years of ex­pe­ri­ence, Heile’s ex­per­tise is in am­pli­fy­ing new or un­der­val­ued brands and driv­ing rev­enue, prof­itabil­ity and mar­ket share. Through­out her ca­reer, Heile has led some of the most recog­nised and re­spected con­sumer brands across a wide range of cat­e­gories, and in close part­ner­ship with big retailers like Costco, Wal­mart, and Tar­get.

David By­wa­ter, CEO of Vivint So­lar, said, “Mag­gie is a bril­liant mar­ket­ing mind and proven leader who will help Vivint So­lar share its vi­sion of clean, af­ford­able en­ergy with con­sumers. We look for­ward to work­ing with Mag­gie as a valu­able mem­ber of our man­age­ment team to sup­port our on­go­ing growth ini­tia­tives.”

Prior to join­ing Vivint So­lar, Heile led mar­ket­ing for the Re­tailer Brands di­vi­sion of Sun Prod­ucts Cor­po­ra­tion, the sec­ond largest laun­dry prod­uct man­u­fac­turer in the US, where she de­vel­oped best-in-class brand build­ing ca­pa­bil­ity that re­sulted in vol­ume, profit, share, and brand eq­uity growth across a port­fo­lio of 50+ brands and mul­ti­ple prod­uct cat­e­gories. Heile pre­vi­ously served as a se­nior vice pres­i­dent and gen­eral man­ager at Saatchi & Saatchi X, one of the top global shop­per mar­ket­ing agen­cies, where she helped build and strate­gi­cally lead a new agency net­work, in­clud­ing its global ex­pan­sion. She be­gan her ca­reer at Proc­ter & Gam­ble, work­ing across a wide range of brands in the food, bev­er­age and pet cat­e­gories.

Among Heile’s achieve­ments at P&G, she prof­itably grew the Iams dog and cat food busi­nesses to bil­lion-dol­lar brands. Heile said, “I am ex­cited to en­ter this new and in­no­va­tive in­dus­try with Vivint So­lar. I look for­ward to work­ing with the ex­cep­tional lead­er­ship team to build the most re­spected and trusted brand in so­lar, while also cre­at­ing a best-in-class ex­pe­ri­ence for our cus­tomers.”

Vivint So­lar de­signs, in­stalls, mon­i­tors and ser­vices so­lar en­ergy sys­tems for cus­tomers in the United States.

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