PUTTING PAS­SION INTO PRAC­TICE

Progressive Grocer (India) - - Cover Story -

Twenty-seven-year-old Avni Biyani is the youngest daugh­ter of Kishore Biyani, Chief Ex­ec­u­tive of Fu­ture Group. She for­mally joined Fu­ture Group in 2011 as the Con­cept Head of Foodhall. Over the years, the con­cept store launched at Pal­la­dium, Mum­bai, gar­nered im­mense pop­u­lar­ity with a dis­cern­ing cus­tomer base and now has pres­ence across the high-end re­gions of Delhi NCR, Mum­bai and Ban­ga­lore. In a short span of time, Avni has es­tab­lished Foodhall as In­dia’s premium life­style food des­ti­na­tion – a one-stop shop of­fer­ing novel con­cepts from around the world on one plat­ter. The store tar­gets the well­trav­elled ur­ban In­dian con­sumers who love to ex­per­i­ment with global cuisines and prom­ises to ex­pose cus­tomers to the next level of food re­tail­ing.

As a con­nois­seur of food and global cui­sine, Avni loves trav­el­ling and ex­plor­ing new places and has trav­elled ex­ten­sively across the world, which has trans­lated into her vi­sion for Foodhall. Ob­serv­ing cus­tomers in­spires her in many ways to com­pre­hend a lot of busi­ness prac­tices and sell­ing styles. Avni is also a part of Fu­ture Group’s In­te­grated Food Strat­egy Coun­cil and is re­spon­si­ble for ramp­ing up the group’s foray into the premium food seg­ment.

Avni stud­ied at Dhirub­hai Am­bani In­ter­na­tional School and grad­u­ated in so­ci­ol­ogy & pol­i­tics from New York Univer­sity. Apart from her in­ter­est in lib­eral arts and hu­man­i­ties and food, Avni also has a keen in­ter­est in the fash­ion & life­style seg­ment of the busi­ness and is closely in­volved with the launch of In­dia’s first fast fash­ion brand – Cover Story.

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