Drum roll for sales sea­son

Progressive Grocer (India) - - Contents -

The festive sea­son is the time when max­i­mum pur­chase hap­pens in a house­hold and brands and re­tail­ers ex­pe­ri­ence the fastest turnover. Busi­nesses pull out ev­ery trick in the play­book to cash in on this op­por­tu­nity, mak­ing in­roads into the cus­tomer’s heart through ef­fec­tive mes­sag­ing, new prod­ucts and in­no­va­tive pack­ag­ing to boost their sales and max­i­mizes shelf vis­i­bil­ity.

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