Sri Sri Tattva to launch ex­clu­sive fran­chise stores

The com­pany has em­barked on a ma­jor ex­pan­sion drive across its per­sonal care range, food, in­cense and fra­grance and home care range.

Progressive Grocer (India) - - Contents -

Ma­jor ex­pan­sion drive across its per­sonal care range, food, and home care range.

Sri Sri Tattva, for­merly Sri Sri Ayurveda has in­tro­duced a range of healthy cook­ies in strate­gic tie-up with Unibic Foods In­dia Pvt. Ltd. The prod­ucts, which in­clude Di­ges­tive cook­ies, Ke­sar Badam cook­ies, Milk cook­ies and Co­conut cook­ies, were un­veiled at the re­cently con­cluded In­dia Re­tail Fo­rum 2017 in Mum­bai. Also, un­veiled was Ojasvita Choco Malt cook­ies, which will be launched soon. The di­ges­tive cook­ies are made with the good­ness of whole wheat flour, rolled oats, wheat bran and carom. Ke­sar Badam cook­ies have the clas­sic com­bi­na­tion of saf­fron and al­mond; milk cook­ies are a whole­some blend of milk, vanilla and but­ter whereas co­conut cook­ies is a crunchy and fla­vor­some con­fec­tion of co­conut and milk.

As a healthy choice for all cookie lovers in In­dia, Sri Sri Tattva range of cook­ies will also be ex­ported to over­seas coun­tries. Al­ready a global brand, its prod­ucts are be­ing re­tailed – apart from In­dia – in coun­tries such as Ar­gentina, Aus­tralia, Canada, Columbia, Europe, Iraq, Ja­pan, Kenya, Malaysia, Mau­ri­tius, Mex­ico, Nepal, Nige­ria, Oman, Peru, Sin­ga­pore, South Africa, Sri Lanka, Tai­wan, UK & USA. “We will launch Sri Sri Tattva brand of prod­ucts in 30 new coun­tries with a fo­cus on Latin Amer­ica, in­clud­ing Brazil and Ar­gentina. We are al­ready present in coun­tries in the Mid­dle East, Far East, and Rus­sia, where we will fur­ther ex­pand our range,” said Arvind Var­chaswi, MD, Sri Veda Sattva Pvt. Ltd.

At the same time, Sri Sri Tattva is also ex­pand­ing its per­sonal care range, food, home care and in­cense and fra­grances range even as it sells its ap­parel line ex­clu­sively on­line. The 300+ prod­ucts from Sri Sri Tattva are also sold through its web­site sris­ri­tattva. com and its mo­bile app avail­able on IOS and an­droid. Apart from on­line chan­nels, Sri Sri Tattva is ex­pand­ing both through the gen­eral re­tail and reg­u­lar distri­bu­tion chan­nels.

Given the grow­ing de­mand for its prod­ucts and the pos­i­tive re­sponse from the mar­ket, the com­pany is fo­cus­ing on gen­eral trade, mod­ern trade, e-com­merce and fran­chise stores for ex­pan­sion. The com­pany plans to open 1,000 new Sri Sri Tattva fran­chise stores in the com­ing months through the fran­chise route. These stores will ex­clu­sively sell Sri Sri Tattva brands besides also launch­ing new prod­ucts in the ex­ist­ing cat­e­gories.

Sri Sri Tattva is es­tab­lished by com­mit­ted in­di­vid­u­als who have nearly four decades of ex­pe­ri­ence. The com­pany has a holis­tic ap­proach to health and well­ness with a 360-de­gree fo­cus across its op­er­a­tional gamut that in­cludes FMCG brands, a Col­lege of Ayurvedic Sci­ence and Re­search, a sta­teof-the-art hospi­tal, in­spired doc­tors and ther­a­pists, pan­chakarma well­ness cen­ters, spas and clin­ics, man­u­fac­tur­ing fa­cil­i­ties driven by tech­nol­ogy and strin­gent con­trol sys­tems and a widely grow­ing fran­chise and re­tail pres­ence.

Mod­ern life­styles call for any of­fer­ing to be user friendly, and in that, Sri Sri Tattva prod­ucts en­sure max­i­mum touch points across the na­tion, be it by way of highly ex­pe­ri­enced Ayurveda Vaidy­acharyas, health and pulse di­ag­no­sis (Nadi Parik­sha) camps, ail­ment spe­cific as well as re­ju­ve­nat­ing treat­ments at its mul­ti­ple cen­tres.

A new range of Sri Sri Tattva prod­ucts, which in­clude Di­ges­tive cook­ies, Ke­sar Badam cook­ies, Milk cook­ies and Co­conut cook­ies, were un­veiled at the re­cently con­cluded In­dia Re­tail Fo­rum 2017 in Mum­bai.

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