Sri Sri Tattva to launch exclusive franchise stores
The company has embarked on a major expansion drive across its personal care range, food, incense and fragrance and home care range.
Major expansion drive across its personal care range, food, and home care range.
Sri Sri Tattva, formerly Sri Sri Ayurveda has introduced a range of healthy cookies in strategic tie-up with Unibic Foods India Pvt. Ltd. The products, which include Digestive cookies, Kesar Badam cookies, Milk cookies and Coconut cookies, were unveiled at the recently concluded India Retail Forum 2017 in Mumbai. Also, unveiled was Ojasvita Choco Malt cookies, which will be launched soon. The digestive cookies are made with the goodness of whole wheat flour, rolled oats, wheat bran and carom. Kesar Badam cookies have the classic combination of saffron and almond; milk cookies are a wholesome blend of milk, vanilla and butter whereas coconut cookies is a crunchy and flavorsome confection of coconut and milk.
As a healthy choice for all cookie lovers in India, Sri Sri Tattva range of cookies will also be exported to overseas countries. Already a global brand, its products are being retailed – apart from India – in countries such as Argentina, Australia, Canada, Columbia, Europe, Iraq, Japan, Kenya, Malaysia, Mauritius, Mexico, Nepal, Nigeria, Oman, Peru, Singapore, South Africa, Sri Lanka, Taiwan, UK & USA. “We will launch Sri Sri Tattva brand of products in 30 new countries with a focus on Latin America, including Brazil and Argentina. We are already present in countries in the Middle East, Far East, and Russia, where we will further expand our range,” said Arvind Varchaswi, MD, Sri Veda Sattva Pvt. Ltd.
At the same time, Sri Sri Tattva is also expanding its personal care range, food, home care and incense and fragrances range even as it sells its apparel line exclusively online. The 300+ products from Sri Sri Tattva are also sold through its website srisritattva. com and its mobile app available on IOS and android. Apart from online channels, Sri Sri Tattva is expanding both through the general retail and regular distribution channels.
Given the growing demand for its products and the positive response from the market, the company is focusing on general trade, modern trade, e-commerce and franchise stores for expansion. The company plans to open 1,000 new Sri Sri Tattva franchise stores in the coming months through the franchise route. These stores will exclusively sell Sri Sri Tattva brands besides also launching new products in the existing categories.
Sri Sri Tattva is established by committed individuals who have nearly four decades of experience. The company has a holistic approach to health and wellness with a 360-degree focus across its operational gamut that includes FMCG brands, a College of Ayurvedic Science and Research, a stateof-the-art hospital, inspired doctors and therapists, panchakarma wellness centers, spas and clinics, manufacturing facilities driven by technology and stringent control systems and a widely growing franchise and retail presence.
Modern lifestyles call for any offering to be user friendly, and in that, Sri Sri Tattva products ensure maximum touch points across the nation, be it by way of highly experienced Ayurveda Vaidyacharyas, health and pulse diagnosis (Nadi Pariksha) camps, ailment specific as well as rejuvenating treatments at its multiple centres.
A new range of Sri Sri Tattva products, which include Digestive cookies, Kesar Badam cookies, Milk cookies and Coconut cookies, were unveiled at the recently concluded India Retail Forum 2017 in Mumbai.