EXCELLENT CUSTOMER – CENTRIC INITIATIVES
EFFECTIVE TECHNOLOGY ADOPTION
Without any support of ERP platform, Ratnadeep stores manage a regular 20,000+ active SKU base. All stores follow a planned store-wise assortment with unique/ customerfriendly planogramming and navigation methodology. Ratnadeep stores have implemented, from time to time, the latest technology updating system and software for enhancing customer convenience. These measures help the customers get access to faster and accurate billing information and boosts store efficiency in areas such as CRM/ Promotions/ Inventory Management, apart from helping the management in the MIS and back-end operations of the organization.
SUPPLY CHAIN MANAGEMENT
The replenishment processes are effective with auto indenting/ ordering from stores to vendors. Replenishment from the warehouse to stores is complied with minimum system/ manual intervention. All the stores are equipped with a system of effective assortment planning and availability and inventory control. As a result of the efficient supply chain management, the turnover of the company has grown steadily by 20% over the past five years.
The attrition rate at Ratnadeep is minimal as compared with the industry standards. The management and its policies are geared towards encouraging longer duration loyal working association with the company.
Ratnadeep stores are known for their high assortment. The retailer follows a “glocal” merchandising model, which is a combination of global & local merchandise in foods/ non-foods, grocery/ staples/ fruits regular/ imported and specialty fruits/ vegetables/ household items/ personal care, among others. The merchandising strategy is uniquely planned keeping in mind the availability of products as per the location of stores and their catchment segmentation. The assortment of all SKUS put together is roughly 20,000 plus.
MARKETING & PROMOTIONS
Marketing activity includes regular promos’ communication through reputed media vehicles like newspaper/ radio/ web/ SMSES, etc. The stores are positioned as offering the best customer friendly promotions and excellent assortment/ product mix with freshness as the key feature.
Customer service is well taken care of by attending to the customers at bays/ locations to help them pick the products and conveniently get through the billing process at multiple counters. The stores have several billing counters to facilitate quicker movement of customers and settlement of transactions. The store environment is curated to maximize the shopping experience and delight customers through easy accessibility to a rich assortment and freshness of products, and higher service levels.