“PURE NUTRITION AIMS TO OPEN 100 STORES ACROSS THE COUNTRY NEXT YEAR”
The Mumbai-based nutraceutical company, which manufactures and markets 100% herbal nutritional supplements, cold press oils, protein powders and herbal teas, is developing and expanding its range of organic health products and will soon introduce protein bars, granola mixes, and nut butters to corner a greater share of India’s fast growing health and wellness market. Tell us about your company and its products.
Pure Nutrition is the result of a shared vision between Luke Coutinho, a celebrated nutritionist and myself. We are a Mumbaibased nutraceutical company that takes inspiration from ancient Indian medicine, but uses rigorous modern scientific methods of testing and trial to create a variety of natural foods, supplements and herbal infusions of the highest quality. We focus on increasing the bioavailability of our products to ensure better absorption. Pure nutrition formulates, processes and markets 100% herbal nutritional supplements, cold press oils, protein powders, and herbal teas. We continually develop and expand our range of organic health products in order to prevent, reduce and manage diseases and enhance overall health and wellbeing. How do you see the nutraceutical category evolving and growing over the years?
The Indian nutraceutical industry has been growing at a CAGR of 17% and we anticipate even greater growth prospects in the near future. With our vast markets opening up, the latest reports predict a doubling of India’s nutraceutical industry by 2020, to reach USD 6.1 billion. I believe that we will see a significant growth spurt in 2018 once the FSSAI’S planned introduction of new regulations for nutraceuticals takes effect. The new regulations will establish well-defined standards and regulations, allowing nutraceutical manufacturers to manufacture, distribute, sell and import products within a clear framework. This transparency will greatly increase the consumer’s trust in nutraceutical products and help the market grow and evolve. What is the branding and advertising/promotional strategy for your nutraceutical products?
Both Luke Coutinho and I firmly believe that quality products in health require minimum spends on marketing and advertising because of the growing need for reliable nutraceutical products. Consumer trends show a preference for ingredient quality over retail price, which has elevated our place in the market. We focus on reaching out to customers digitally as well as offline to create awareness about the health benefits of our products as well as our commitment to product quality. We plan to get more aggressive on our outreach efforts in the near future. What is the sales/ turnover/ growth rate of your products and your future plans for expansion.
Pure Nutrition had an annual turnover was INR 2.5 crore in the previous year, but we have already surpassed that amount this year