How to in­no­vate to make your brand a big hit

Progressive Grocer (India) - - Contents -

We bring you ex­am­ples of innovation in prod­ucts that re­flect a wide va­ri­ety of on-trend for­mats, new con­cepts, and in­gre­di­ent and fla­vor mashups. Th­ese suc­cess sto­ries are rooted in a com­pelling value propo­si­tion of brands that have po­si­tioned them­selves to ex­ploit the world’s soon to be third-largest food and bev­er­age mar­ket.

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