Milkbasket enhances customer experience using voice buying technology
Daily grocery delivery service Milkbasket announced the use of voice buying in the field of consumer technology. Grocery buyers using the delivery platform in India can now place their orders using voice commands only as the service can be used on Google Assistant and will soon be available on Amazon Alexa. With the advent of voice-based technologies, the user receives an incomparable experience that reduces order time by over 50%. The initiative is set to assist users who aren’t as mobile savvy, as there is no need to unlock a smartphone and type in an order. This innovative consumer interface will also benefit senior citizens and the visually impaired and will include them in a buying ecosystem which is increasingly consumer centric. Co-founder & CEO Anant Goel commented on the initiative and said, “Milkbasket is synonymous to grocery and convenience for our customers and the introduction of voice buying further elevates their experience. This year is the year of reinvention for us, and we are proud to introduce the next-gen buying experience in India.” In the near future, the firm is planning on introducing logistical efficiencies and last mile delivery services to create unique propositions in managing user experiences at a number of locations.