A lowdown of new product launches across food categories
Bagrry’s launches chocolate cereal
Bagrry’s, a leading brand of breakfast cereals and health foods in India, has launched Choco+, a delicious, innovative and all natural chocolate cereal for kids. The ready-to-eat cereal comprises the goodness of three great grains (whole wheat, oats and rice) with 0% maida, making it a perfect wholegrain first meal of the day. It is made of natural ingredients and does not contain any harmful elements such as BHA (INS320) or artificial flavors and colors. With 20% less sugar than other leading chocolate cereals in India, the product is also packed with natural antioxidants. Available in two pack sizes of 375 gm (Rs. 165) and 1.2 kg (Rs. 425), the product was launched across India.
Mahou India launches premium wheat beer
Mahou India, a subsidiary of Spanish brewing major Mahou Group, has launched its premium wheat beer – Mahou Maestra Wheat in Delhi NCR. This is the first Spanish wheat beer to be made in India and is brewed at Bhiwadi, Rajasthan. The product is a Belgian style wheat beer that comes with a golden color and thick, creamy foam. Its principal attribute is a fruity aroma and a slight hint of hops that creates a well-balanced flavor profile. Also containing tangy hints of Sevillian orange peel and herbal coriander, the signature drink goes well with a variety of Spanish and Indian dishes. The product is available in 330 ml bottles (pints) as well as in 500 ml cans and will soon be launched in other states as well.
Kronokare releases hair and body oil kits
Leading cosmetic brand Kronokare released a new range of products as part of their hair and body oil kits. Affordably priced, these products are inspired by natural beauty remedies and form a protective screen over the face or hair to prevent toxic pollutant particles from penetrating and damaging skin pores as well as hair follicles. The hair oil range consists of variants pertaining to anti-dandruff, color repair, and growth boosting formulas whereas the body oil kit contains products such as anti-blemish, city detox and age-repair. All products are 100% natural, silicone-parabensulphate-free and are sold in 30 ml containers.
Kwality unveils corn and choco flakes
Kwality, from the house of Pagariya Food Products Pvt. Ltd., has introduced two new products - corn flakes and choco flakes in a mega-saver pack format. Sold in attractive packaging, the products come in convenient zip lock pouches. The corn flakes are 99% fat-free and rich in iron and protein, with 800 gm of the product selling for Rs. 270. Combining the richness of chocolate and the healthful nature of whole grain, the choco flakes are sold at Rs. 400 for 1,000 gm of the product.
Cornitos introduces Dip O’ Treat and Nacho Fiesta gift packs
Cornitos has introduced Dip O’ Treat and Nacho Fiesta collective packs to provide gifting solutions for festival shoppers this season. The Dip O’ Treat gift pack contains nine packs of 30 gm nacho crisps in new, vibrant packaging along with a salsa and cheesy jalepeno dip in 40 gm blister cups to accompany the crisps. The variant flavors offered within the pack are cheesy sour cream and onion, peri peri, sizzlin jalepeno, cheese and herbs, tomato mexicana, tikka masala, lime and mint, spicy sweet chili, and barbeque. The entire collection retails for Rs. 240. The Nachos Fiesta gift pack includes a salsa four-in-one tray, two 150 gm and two 60 gm nacho crisps packs, each in different flavors. This pack retails for Rs. 350. Both gift packs are available at major retail outlets across India.
Makhanawala’s forays into healthy snacking segment
Makhanawala’s has established itself as a leading manufacturer of raw makhana or fox nuts (lotus seeds) and is now classified as a healthy snacking brand. Aiming to fulfill the nutritional requirements of consumers, the brand also manufactures the product in a number of different flavour combinations. Makhana is low in fat and high in carbohydrates, and this makes it nutritionally distinct from other nuts. These nuts are rich in protein, fiber, magnesium, potassium, phosphorous, iron and zinc. Such nutritional elements give Makhana the status of a superfood and make it a key ingredient in a number of Indian recipes. Products by Makhanawala’s are available at leading retail stores in India.
Munchhonn extends its namkeen range
After the success of its products at more affordable price points, Munchhonn’s has added seven new varieties to its extensive namkeen range. The variants now made available in the family pack format include flavors such as Bikaneri bhujia, navratan mix, khatta meetha, chatpata mix, moong dal, aloo bhujia, etc. The range comes in packs of 200 gm and has been introduced at a retail price of Rs. 46 with one particular variant called mast bahaar at a retail price of Rs. 58. These namkeens are made with the finest ingredients at hygienic and modern production facilities.
Pee Pee Group launches festive chocolate coins
Pee Pee Group, leading manufacturer of coin chocolates under the Nature n Nature brand, has launched new varieties in their chocolate coin range for the upcoming festival season. The two new variants feature gold and silver coins made from premium milk chocolate. These product additions are rich in taste and have a luxurious texture pertaining to the lustrous nature of gold and silver metals. Ideal for festive and wedding gifting, the products are suitable for consumption by children and adults alike and are available at all major retail stores in India.
VKC Nuts releases premium saffron
Manufacturer of nuts, dried fruits and allied products, VKC Nuts announced the launch of its saffron product under the brand name Nutraj. Endorsed by Maschef Harpal Singh Sokhi, the product is of premium quality, contains zero moisture, and has a high color and aroma strength. Natural and pure, the Kashmiri saffron threads are packed in an airtight glass bottle. The saffron is available in two pack sizes of 0.5 gm and 1 gm at all major retail stores across the country.
Popman markets pre-popped gourmet popcorn
Popman, a brand operated by Somani Savoury Foods Pvt. Ltd., offers a range of pre-popped gourmet popcorn made using a fully automated popping technology that makes the food item a healthier snacking option. The range consists of flavors such as cheddar cheese, Indian masala, sriracha, sweet & chilli tomato, piri piri, plain salted, desi chinese and tomato burst. Available in the States of Maharashtra, Gujarat, Goa, Guwahati and Jammu & Kashmir, Popman’s products retail at three price points – Rs. 5, Rs. 10 and Rs. 30.