Guilt-free Indulgence with Delightful Baked Goodies
Company Profile: Lovely Bake Studio is a premier European inspired bakery and India’s first-of-itskind home of 100% eggless baking offering an international range of cookies, dry cakes, rusks & biscuits, Turkish baklava, chocolates, festive gift hampers, mithai, desserts and much more.
Gifting Portfolio: Will be debuting its new range – chocolate dragees, baked mithai, baked namkeens, premium granola mixes, fusion Indian desserts, trio rasgulla/ gulab jamun packs – aimed at today’s digital generation. Also, on all its products, Lovely is offering corporates/ individuals the option to customize and personalize their festive gifts for a more enjoyable experience. It has introduced new pack sizes to cater to big and small pocket sizes.
To ensure fresh and flavorful products that continually meet the consumer’s expectation for brand quality, consistency and freshness, the company has invested in and introduced Italian M.A.P (Modified Atmospheric Packaging) technology for the Indian sweets category. M.A.P. technology extends the shelf life of products naturally without the addition of chemical preservatives or stabilizers.
Distinctive Vision for Product Line: Sales take-off is much higher during the period. The brand sees ten times more sales during the festive season compared to any other month. The company has many exciting offerings, including new gift hampers and products; special plans and packages for Corporate Gifting this year with its team already in touch with some of the biggest business houses for their festive gifting needs.
Product Classifier: Its festive gift packs come in premium International tin packaging. It was one of the first in the country to introduce luxurious tin box packaging to the cookies category. Each cookie is pillow-packed to retain freshness and deliver a perfect taste in every bite and offer better shelf life for retailers. It was also one of the first in the country to introduce an innovative range of baked mithai, chocolate dragees, granola mixes, flavoured dry fruit, easy-to-carry three piece rasgulla/ gulab jamun packs.
Retail Approach and Channel Focus: Looking at 90% sales from traditional mediums and the rest from digital avenues. For this festive season, in particular, the focus is also on beefing up its retail presence across the country. The company is looking at increasing its distributor base to reach new audiences across the country and overseas. Its products are currently available across the country with top retailers such as Reliance Market, D-mart, Big Bazaar, WH Smith, Walmart, Godrej Nature’s Basket and many more with rising exports to Australia, New Zealand, Hong Kong and the Middle East. In the next couple
Normally, our sales go up 10 times during the festive season especially around Diwali period. We just had a terrific Rakhi gifting month where we did almost 7x more sales than our normal monthly sales. Given the favorable response we received on Rakhi during which we introduced many of our new products and pack sizes, we are expecting a big festive season ahead this time around too. — Shaishav Mittal CEO, Lovely Bake Studio
of years, it aims to own 10% of the cookie market share nationally.
Brand Connect: Looking at an optimal mix of native and digital advertising and focus on growing its community by communicating with its audience across its social media pages and blogs. It has initiated a few online tie-ups and is looking to explore e-commerce in a bigger way. For traditional media, it has planned campaigns across print, radio and outdoors largely.
Target Demographic: Individuals, families and corporate houses seeking better ‘value for money’ for their gifting experience and all those looking for better deals/ packages/ presentation and wishing to surpass their previous years’ gifting experience.
Price Range: Product caters to a wide range of pocket sizes – from Rs. 200 Rs. 1,000.