Gourmet Items for Di­verse Gift­ing Needs

Progressive Grocer (India) - - Cover Story / Festive Focus -

Com­pany: D C Jo­har & Sons Pvt. Ltd.

Gift­ing Port­fo­lio: In the gift­ing cat­e­gory, the com­pany has a range of Dilmah teas, Walk­ers short­bread bis­cuits and cook­ies, and Sprig pre­mium gourmet prod­ucts. Each brand op­er­ated by the com­pany is iconic and the best in its cat­e­gory. D C Jo­har also has cus­tom­ized gift bas­kets and fes­tive packs.

Dis­tinc­tive Vi­sion for Prod­uct Line: The prod­uct line has a num­ber of pack sizes avail­able and suits all gift­ing needs and oc­ca­sions. The brand is also launch­ing six new SKUS in Walk­ers short­bread bis­cuits and cook­ies.

Re­tail Ap­proach and Chan­nel Fo­cus: Dur­ing fes­tive months, the brand sees a 25% hike in sales. Tra­di­tional re­tail con­sists of Gen­eral Trade (60%) and Mod­ern Trade (35%). On­line re­tail chan­nels con­tribute about 15%. Once prod­ucts and gift bas­kets reach the cus­tomer’s home, the com­pany es­ti­mates a re­peat pur­chase soon.

Brand Con­nect: D C Jo­har will be run­ning trade schemes and con­sumer of­fers at both gen­eral and mod­ern re­tail out­lets to boost sales. On­line chan­nels will also see dis­counted sales.

Tar­get De­mo­graphic: Cor­po­rates; Con­sumer groups look­ing to gift gourmet items.

Price Range: Rs. 199 to Rs. 1,200.

Our gift­ing items are cus­tom­ized to suit the con­sumer de­mand and our prod­ucts are avail­able in a num­ber of pack sizes to meet all types of gift­ing needs.

— Y.V. VI­JAY KUMAR GM, D C Jo­har & Sons

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