Health­ful Nutty De­lights in At­trac­tive Gift Packs

Progressive Grocer (India) - - Cover Story / Festive Focus -

Com­pany: Harmi­lapi Im­pex

Brand Pro­file: Dnuts is an es­tab­lished name in sup­ply­ing qual­ity dry fruits, de­hy­drated fruits, berries, seeds and more.

Gift­ing Port­fo­lio: The brand pro­vides cus­tom­iz­a­ble gift­ing so­lu­tions for re­tail shop­pers and cor­po­rates. Its en­tire prod­uct line is a vi­able gift­ing op­tion for fes­ti­val en­thu­si­asts and can also be used as a healthy snack and a key ad­di­tive in fes­ti­val sweets and choco­lates. It has also in­tro­duced new, cus­tomer-friendly pack­ag­ing in at­trac­tive for­mats to heighten prod­uct ap­peal.

Dis­tinc­tive Vi­sion for Prod­uct Line: The brand ex­pe­ri­ences a surge in sales dur­ing the fes­ti­val sea­son and also tar­gets the win­ter sea­son as it is best suited for con­sump­tion of its prod­ucts. To make the prod­uct line in­creas­ingly di­verse, Dnuts re­cently in­tro­duced 30 new prod­ucts and plans to ex­tend its prod­uct range to in­clude 300 prod­ucts.

Re­tail Ap­proach and Chan­nel Fo­cus: The brand fo­cuses on plac­ing its di­verse range of prod­ucts at key strate­gic points across all ma­jor re­tail out­lets in In­dia. The fes­ti­val sea­son is also when re­tail­ers al­lo­cate more shelf space to prod­ucts like dry fruits and nuts, giv­ing more weight to the cat­e­gory.

Brand Con­nect: Dnuts con­ducts ex­ten­sive sam­pling ac­tiv­i­ties and a num­ber of pro­mo­tional ini­tia­tives to in­crease prod­uct recog­ni­tion. Tar­get De­mo­graphic: Since nuts and al­lied prod­ucts are rich in nu­tri­ents, the brand tar­gets con­sumers from all age groups look­ing to con­sume health­ful de­lights.

Our con­sis­tency and un­com­pro­mis­ing look­out for qual­ity is what has made us a renowned brand in our cat­e­gory. Th­ese at­tributes are en­sured by the strin­gent qual­ity checks we place on our prod­ucts.

— Atin Monga Pro­pri­etor, Harmi­lapi Im­pex

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