Healthful Nutty Delights in Attractive Gift Packs
Company: Harmilapi Impex
Brand Profile: Dnuts is an established name in supplying quality dry fruits, dehydrated fruits, berries, seeds and more.
Gifting Portfolio: The brand provides customizable gifting solutions for retail shoppers and corporates. Its entire product line is a viable gifting option for festival enthusiasts and can also be used as a healthy snack and a key additive in festival sweets and chocolates. It has also introduced new, customer-friendly packaging in attractive formats to heighten product appeal.
Distinctive Vision for Product Line: The brand experiences a surge in sales during the festival season and also targets the winter season as it is best suited for consumption of its products. To make the product line increasingly diverse, Dnuts recently introduced 30 new products and plans to extend its product range to include 300 products.
Retail Approach and Channel Focus: The brand focuses on placing its diverse range of products at key strategic points across all major retail outlets in India. The festival season is also when retailers allocate more shelf space to products like dry fruits and nuts, giving more weight to the category.
Brand Connect: Dnuts conducts extensive sampling activities and a number of promotional initiatives to increase product recognition. Target Demographic: Since nuts and allied products are rich in nutrients, the brand targets consumers from all age groups looking to consume healthful delights.
Our consistency and uncompromising lookout for quality is what has made us a renowned brand in our category. These attributes are ensured by the stringent quality checks we place on our products.
— Atin Monga Proprietor, Harmilapi Impex