Elevating The Beverage Experience
Company Profile: The Good Life Company (TGL Co.) aims to uplift the quintessential tea and coffee experience with fine ingredients like exotic fruits, flowers and spices, bespoke blends, and gourmet gifting. Gifting Portfolio: The company’s gifting range comprises gift sets in premium festive packaging. On offer are specialty teas and coffees in luxe gold caddies in sets of 3/4/6/9 and an accessory. Imperial treasure, bridesmaids bouquet and contemporary classic ranges are some of its best-selling gift sets. Aesthetically crafted TGL Co. gift boxes are available in distinct shapes, colors, flavors and patterns, and are specifically designed to lend a festive appeal to the gift sets. For premium high-end gifting, the Eclectic Expedition leather case comprises four teas and a ceramic teapot. TGL’S line of specialty coffees also enables a customer to choose a gift box comprising either teas or coffees or a mix of the two. Distinctive Vision for Product Line: Inspired by global trends, the brand has mimicked popular desserts and cocktail profiles with teas from its dessert collection, which includes variants like Irish cream, ice wine and strawberry & cream. This year, TGL has also introduced freshly roasted and ground premium coffees from Colombia, Ethiopia, El Salvador, Peru, Brazil, Cuba and South India. The range also includes instant coffee and flavored grounds like vanilla, cardamom, coconut, chocolate and orange. Product Classifier: The brand offers several levels of customization. One can modify the shape and color of the gifting box, design the top of the box with logos and festive greetings, modify labels on tin cans and create an assortment of the contents of a box. The teas and coffees are also available in standalone tins of 15 gm, 25 gm, and 50 gm and gift-packed in bigger hampers. A typical blend that TGL Co. offers is green sencha tea mixed with mango, banana, melon, guava, sunflowers, cornflowers and passion flower leaves. Eight ingredients in one tea make it flavorful. There are also less than six calories in a cup of TGL tea.
Retail Approach and Brand Connect: Traditional retail accounts for 45% of sale as compared to 12% by online retail. TGL’S online strategy for gifting mainly revolves around targeting customers by offering premium discounts and festive offers through sponsored advertising, e-mail marketing and social media promotions.
Price Range: Rs. 349 to Rs. 5,999
We will be offering gift baskets that can be customized to include teas and coffees in tins, pouches, sachets and tea bags in luxe gold caddies in sets of 3/4/6/9 along with accessories as per the budget for the hamper. — Bhuman Dani Co-founder, TGL Co.
Our coffee beans are sourced from award-winning plantations across the world, micro-roasted in small batches to extract the best flavors, and then groundon-demand live in front of the customer to redefine the concept of fresh coffee. — Shariq Ashraf Co-founder, TGL Co.