The food plate to­day de­mands new ex­pe­ri­ences, taste and in­ter­na­tional ap­peal

Progressive Grocer (India) - - Expert Speak -

As one the top five mar­kets for pack­aged food in the world, In­dia has seen many trends come and go, but the most sig­nif­i­cant have been:

Or­ganic, healthy and nat­u­ral: In­dia is one of the big­gest ex­porters of or­ganic food and is rapidly be­com­ing a ma­jor con­sumer as well. The dig­i­tal age con­sumer to­day is aware, in­formed and keen on the health ben­e­fits in all as­pects of life but espe­cially so when con­sum­ing pack­aged foods.

Rise of ru­ral mar­ket: Ru­ral In­dia has been on the rise and pro­vides the big­gest growth op­por­tu­ni­ties for pack­aged food and bev­er­ages. Al­most 65% of the In­dian pop­u­la­tion lives in ru­ral re­gions and they are de­mand­ing bet­ter prod­ucts thanks to ris­ing wages and tech­nol­ogy.

Cus­tomer is king: To­day’s cus­tomer is look­ing at value for money. And like­wise ev­ery brand wants to pass the ben­e­fits to the con­sumer to at­tract higher sales and build a loyal com­mu­nity. Take, for in­stance, GST tax, which many com­pa­nies, in­clud­ing us at Lovely Bake Stu­dio – home of 100% egg­less, 200% de­li­cious cook­ies, dry cakes, Turk­ish backlava, choco­lates, gift ham­pers and many more mouth wa­ter­ing of­fer­ings – ab­sorbed in­ter­nally to avoid price rise and cus­tomer dis­sat­is­fac­tion.

Old wine in new bot­tle: Nos­tal­gia is one of the great­est fla­vors. As such, there is a de­mand for new ex­pe­ri­ences, taste and in­ter­na­tional ap­peal. There is also a great de­mand for the old and desi but with a twist. A clas­sic case of prod­uct evo­lu­tion!

Never miss an op­por­tu­nity! The con­sumer to­day is busier than ever. Brands must never miss an op­por­tu­nity for a brand plug-in.

The dig­i­tal age con­sumer to­day is aware, in­formed and keen on the health ben­e­fits in all as­pects of life but espe­cially so when con­sum­ing pack­aged foods. — Shaishav Mit­tal CEO, Lovely Bake Stu­dio

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