Pro­mot­ing Safe and Healthy Cel­e­bra­tions

Progressive Grocer (India) - - Cover Story / Festive Focus -

Com­pany and Brand Pro­file: Treta Agro (P) Ltd., an agri­cul­ture pro­duce-ori­ented group op­er­ates Just Or­ganik, a brand sig­ni­fy­ing eth­i­cal sup­plies of or­ganic pro­duce. Gift­ing Port­fo­lio: Aas­sorted gro­cery com­bos of jag­gery pearls, honey, seeds and dry fruits such as cashews, al­monds and raisins.

Dis­tinc­tive Vi­sion for Prod­uct Line: Be­ing free from chem­i­cals, pes­ti­cides and GMOS, Just Or­ganik prod­ucts can also serve as a great ini­ti­a­tion to­wards a healthy life­style. The brand’s var­i­ous blends of or­ganic green tea and jag­gery pearls are ex­tremely pop­u­lar with the younger age group. Prod­uct Clas­si­fier: Just Or­ganik of­fers the cus­tomer the op­tion to pick an as­sort­ment of his/her choice, and ev­ery buyer can bring in their own cre­ativ­ity and pref­er­ence in choos­ing a gift bas­ket.

Re­tail Ap­proach and Chan­nel Fo­cus: Prod­ucts are read­ily avail­able at all pre­mium stores and on­line chan­nels to make or­der­ing easy for cus­tomers. Or­ders for as­sorted bas­kets can be placed by ac­cess­ing care@jus­tor­ Since gift­ing is heav­ily de­pen­dent on the vis­ual ap­peal, most sales hap­pen through tra­di­tional re­tail chan­nels.

Brand Con­nect: The brand plans to con­duct sam­pling/pro­mo­tional cam­paigns with re­tail­ers. It will also be de­sign­ing cam­paigns for so­cial me­dia and has started reach­ing out to con­sumers for feed­back to make cus­tomiza­tion pos­si­ble.

Gift­ing or­ganic foods is not about gift­ing some­thing new, but some­thing bet­ter. Our en­tire in­ven­tory can fill a cus­tom­ized bas­ket as per the cus­tomer’s need and bud­get. — Pankaj Agar­wal MD and Co-founder, Just Or­ganik

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