Trail Mixes with the Finest Ingredients
Brand: New Tree.
Gifting Portfolio: The brand offers unique healthy snacking options and the product range includes nuts, berries, fruits, trail mixes and Indian savory snacks such as makhana, khakhara and roasted namkeens. They have over 30 varieties of khakhara.
Product Classifier: The products are unique in quality, taste and packaging. The Trail Mix is made by combining the finest ingredients to create a product of the highest quality and is also unique because of its flexibility. New Tree has customized its products as per the requirements of different groups of customers and advocates a more healthier lifestyle.
Distinctive Vision for Product Line: In offline retail, the brand is in the process of setting up distributors in Tier 1 and Tier 2 cities. Online retail is also a focus area and the brand expects the channel to contribute to 40% of the entire business by 2020. Retail Approach and Channel Focus: While offline retail contributes to 80% of sales, online retail marks up 20%. In offline trade channels, sale via modern trade results in 40% of total revenue and general trade generates 30% of it. 10% of the brand’s revenue also comes from corporate sales. Target Demographic: With a diversified product range, New Tree caters to consumers of the young working population between the ages 25 to 45.
Traditionally, people in India used to consume nuts, berries and seeds only in the winter season. However, with growing awareness on these items’ health benefits, we see good sales throughout the year. — Savinay Jain Founder and CEO, New Tree