Giv­ing Health Foods a Col­or­ful, Vis­ual Ap­peal

Progressive Grocer (India) - - Cover Story / Festive Focus -

Com­pany Pro­file: Hap­pilo In­ter­na­tional Pvt. Ltd. is a health foods com­pany head­quar­tered in Ban­ga­lore.

Gift­ing Port­fo­lio: Gift packs of trail mixes, nut mixes, al­monds, wal­nuts, su­per berries, apri­cots, blue­ber­ries, cran­ber­ries, salted party mixes and other dried fruits. De­signer packs for cor­po­rate gift­ing are also be­ing in­tro­duced.

Dis­tinc­tive Vi­sion for Prod­uct Line: Prod­ucts by Hap­pilo have a shelf life of 6-12 months. The brand is also work­ing on the dis­counted launch of new prod­ucts like vine­gars and boxed nuts.

Prod­uct Clas­si­fier: Dry fruits are a healthy, all nat­u­ral snack with health ben­e­fits such as be­ing gluten-free, choles­terol-free and trans fat-free. All prod­ucts are pack­aged in con­ve­nient lam­i­nate pouches to re­tain fresh­ness. All nut-based prod­ucts are oven roasted with no added oils and min­i­mal salt con­tent. Re­tail Ap­proach and Chan­nel Fo­cus: Gift­ing sales ac­count to a 75:25 ra­tio wherein 75% comes from tra­di­tional re­tail and 25% from on­line chan­nels. Brand Con­nect: For the spe­cial fes­tive sea­son, Hap­pilo has planned var­i­ous of­fers, espe­cially for off­line out­lets and e-com­merce plat­forms like Ama­zon, Paytm, Big­bas­ket etc. It is also con­duct­ing ban­ner and spon­sored pro­mo­tions via ma­jor me­dia houses.

Our gift boxes are full of a va­ri­ety of dried fruits that pro­vide a riot of color. Some items in­clude green raisins, deep or­ange apri­cots and vi­brant green ki­wis. — Vikas D Na­har Founder, Hap­pilo In­ter­na­tional Pvt. Ltd.

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