Giving Health Foods a Colorful, Visual Appeal
Company Profile: Happilo International Pvt. Ltd. is a health foods company headquartered in Bangalore.
Gifting Portfolio: Gift packs of trail mixes, nut mixes, almonds, walnuts, super berries, apricots, blueberries, cranberries, salted party mixes and other dried fruits. Designer packs for corporate gifting are also being introduced.
Distinctive Vision for Product Line: Products by Happilo have a shelf life of 6-12 months. The brand is also working on the discounted launch of new products like vinegars and boxed nuts.
Product Classifier: Dry fruits are a healthy, all natural snack with health benefits such as being gluten-free, cholesterol-free and trans fat-free. All products are packaged in convenient laminate pouches to retain freshness. All nut-based products are oven roasted with no added oils and minimal salt content. Retail Approach and Channel Focus: Gifting sales account to a 75:25 ratio wherein 75% comes from traditional retail and 25% from online channels. Brand Connect: For the special festive season, Happilo has planned various offers, especially for offline outlets and e-commerce platforms like Amazon, Paytm, Bigbasket etc. It is also conducting banner and sponsored promotions via major media houses.
Our gift boxes are full of a variety of dried fruits that provide a riot of color. Some items include green raisins, deep orange apricots and vibrant green kiwis. — Vikas D Nahar Founder, Happilo International Pvt. Ltd.