Jacque­line Fer­nan­dez as brand am­bas­sador for Dabur Honey

Progressive Grocer (India) - - Market Update -

Dabur In­dia Ltd. an­nounced the sign­ing of Jacque­line Fer­nan­dez as the new brand am­bas­sador for its health sup­ple­ment brand Dabur Honey. A new cam­paign, ‘Stay Fit, Feel Young’ fea­tur­ing the ac­tress, will be launched shortly. Over the last few decades, Dabur Honey has stood for fit­ness and has con­stantly nudged con­sumers to adopt Dabur Honey as part of their fit­ness reg­i­men – be it by way of hav­ing Dabur Honey with warm wa­ter ev­ery­day morn­ing, as an ad­di­tive in food and break­fast items or as a re­place­ment for sugar. Com­ment­ing on her as­so­ci­a­tion with the brand, Jacque­line Fer­nan­dez said, “When I was ap­proached by Dabur for this as­so­ci­a­tion, I found this to be some­thing that I would love to com­mu­ni­cate to In­dian con­sumers. The brand propo­si­tion of ‘Stay Fit, Feel Young’ was some­thing that I im­me­di­ately con­nected with. Fit­ness in­volves reg­u­lar ex­er­cise, bal­anced nu­tri­ent in­take and ad­e­quate sleep but the start of fit­ness is the ad­di­tion of health­ful el­e­ments like Dabur Honey to your diet.”

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