Uflex’s holog­ra­phy busi­ness de­vel­ops lens trans­fer pa­per

Progressive Grocer (India) - - Market Update -

In a big boost to Uflex’s com­mit­ment to­wards in­no­va­tion and sus­tain­abil­ity, their holog­ra­phy busi­ness de­vel­oped pre­mium lens trans­fer pa­per/pa­per­board for car­ton pack­ag­ing, with the use of dif­fer­ent tech­nolo­gies of fres­nel lens. The dom­i­nance of regis­tered print­ing on the ex­clu­sive lens car­ton pro­vides a pre­mium 3D ef­fect and has trans­formed the ap­pear­ance of prod­ucts, both in terms of aes­thetic value and brand pro­tec­tion. This comes as a sub­sti­tute for Met PET lam­i­nated pack­ag­ing and of­fers an en­vi­ron­ment-friendly, sus­tain­able so­lu­tion for green pack­ag­ing. Com­ment­ing on the in­no­va­tion, G.P. Pathak, Vice Pres­i­dent of Holog­ra­phy Busi­ness at Uflex Lim­ited said, “Uflex Holog­ra­phy de­liv­ers new in­no­va­tion to its cus­tomers in a way that rad­i­cally im­proves the prof­itabil­ity equa­tion and the brand as well. The unique fea­ture about this prod­uct is that there is no film at­tached to the pa­per­board. In fact, it is a di­rect im­pres­sion on the car­ton/pa­per­board, sav­ing hugely on the lam­i­na­tion cost for the cus­tomer. More­over, this revo­lu­tion­ary pack­ag­ing ap­pear­ance is dif­fi­cult to pro­duce and pro­vides ad­mirable aes­thetic and anti-coun­ter­feit so­lu­tion to the cus­tomers.”

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