DS Group wins In­dia Star & Asia Star Awards in con­sumer pack­ag­ing cat­e­gory

Progressive Grocer (India) - - Market Update -

DS Group is the proud win­ner of the In­dia Star & Asia Star Awards in the con­sumer pack­ag­ing cat­e­gory or­ga­nized by the In­dian In­sti­tute of Pack­ag­ing and Asian Pack­ag­ing Fed­er­a­tion, re­spec­tively. The pack­ag­ing for Pulse mango candy won the In­dia Star Awards, while the Ra­jni­gandha Pearls’ com­pact dis­penser won both the In­dia Star and Asia Awards. Both the pack­ag­ing op­tions have qual­i­fied for the cov­eted World Star awards. Th­ese awards rec­og­nize ex­cel­lence in pack­ag­ing de­sign, en­hanced user ex­pe­ri­ence and in­no­va­tion in prod­uct han­dling. The pack­ag­ing of the Pulse mango candy box is as dis­tinct as the candy it­self. Con­sumers look­ing for a unique ta­ble top pack find this candy box very ap­peal­ing. The new com­pact user­friendly Ra­jni­gandha Pearls dis­penser al­lows con­trolled re­lease of the elaichi pearls hy­gien­i­cally. The pack­ag­ing en­hances the func­tion­al­ity and the feel of the prod­uct, while of­fer­ing ease of use while trav­el­ling.

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