Axis Com­mu­ni­ca­tions show­cases range of re­tail so­lu­tions

Progressive Grocer (India) - - Market Update -

Axis Com­mu­ni­ca­tions is driv­ing the shift from ana­log cam­era to dig­i­tal sur­veil­lance by tap­ping into the bur­geon­ing In­dian re­tail seg­ment. At Sud­hin­dra Holla, Sales Di­rec­tor, In­dia & SAARC, Axis Com­mu­ni­ca­tion this year’s In­dia Re­tail Fo­rum, Axis show­cased its in­te­grated so­lu­tions – store re­porter, peo­ple counter, queue mon­i­tor, de­mo­graphic iden­ti­fier and oc­cu­pancy es­ti­ma­tor. Th­ese data and an­a­lytic tech­nolo­gies pro­vide busi­ness in­tel­li­gence to re­tail­ers and help in op­ti­miz­ing the store per­for­mance. Speak­ing on the oc­ca­sion, Sud­hin­dra Holla, Sales Di­rec­tor, In­dia and SAARC, Axis Com­mu­ni­ca­tions, said “Re­tail is see­ing an in­creas­ing trend of in­tel­li­gent build­ing sys­tems help­ing in the con­ver­gence of mul­ti­ple net­works and this sec­tor is ready to in­vest in high-end qual­ity se­cu­rity so­lu­tions.”

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