The Meat of the Mat­ter

Progressive Grocer (India) - - Contents -

A young de­mo­graphic, ris­ing dis­pos­able in­come and time-pressed ur­ban con­sumers look­ing for con­ve­nient meal so­lu­tions with­out com­pro­mis­ing on health as­pects are the fac­tors driv­ing the mar­ket for meat and seafood. But brands need to dif­fer­en­ti­ate and of­fer value-added prod­ucts. They need to con­stantly in­no­vate on the prod­uct front and price their prod­ucts in a man­ner that makes the con­sumer ap­pre­ci­ate the value in terms of taste, fla­vor, and con­ve­nience.

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