Here & Now
They’ll be there for you: Bon Jovi didn’t want to deprive Spanish fans.
In February this year, veteran US big-hair soft-rock band Bon Jovi embarked on a ten-month world tour. While it excited fans, a tour from a band celebrating its 30th anniversary didn’t generate much news interest … until Bon Jovi announced it was reaching out to cashstrapped Spaniards desperate to sing along to their songs. According to lead singer Jon Bon Jovi, the tour was originally going to bypass Spain because the country’s dire financial situation sparked fears of a half-empty stadium. But, he told Spanish newspaper El Mundo, he “didn’t want to let fans down,” so the band set a June date in Madrid and waived its performance fee for the night, meaning ticket prices dropped by half, starting at $25.
The move generated media coverage around the world, shifting attention from the absence of guitarist Richie Sambora, who took time out in 2011 for rehab and dropped out of this tour “for personal reasons.” Greek fans, struggling just as hard as the Spaniards, could only look to the west enviously as the tour skipped their homeland.