Here & Now

Reader's Digest (India) - - Contents -

They’ll be there for you: Bon Jovi didn’t want to de­prive Span­ish fans.

In Fe­bru­ary this year, vet­eran US big-hair soft-rock band Bon Jovi em­barked on a ten-month world tour. While it ex­cited fans, a tour from a band cel­e­brat­ing its 30th an­niver­sary didn’t gen­er­ate much news in­ter­est … un­til Bon Jovi an­nounced it was reach­ing out to cash­strapped Spa­niards des­per­ate to sing along to their songs. Ac­cord­ing to lead singer Jon Bon Jovi, the tour was orig­i­nally go­ing to by­pass Spain be­cause the coun­try’s dire fi­nan­cial sit­u­a­tion sparked fears of a half-empty sta­dium. But, he told Span­ish news­pa­per El Mundo, he “didn’t want to let fans down,” so the band set a June date in Madrid and waived its per­for­mance fee for the night, mean­ing ticket prices dropped by half, start­ing at $25.

The move gen­er­ated me­dia cov­er­age around the world, shift­ing at­ten­tion from the ab­sence of gui­tarist Richie Sambora, who took time out in 2011 for re­hab and dropped out of this tour “for per­sonal rea­sons.” Greek fans, strug­gling just as hard as the Spa­niards, could only look to the west en­vi­ously as the tour skipped their home­land.

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