Waste­ful Ad­ver­tis­ing

Reader's Digest (India) - - React -

Gov­ern­ment ad­ver­tis­ing [Ou­tra­geous! Au­gust] in se­lected news­pa­pers is a close cousin of paid news and is re­sorted to usu­ally by lead­ers who can’t pro­vide ef­fec­tive gov­er­nance. Re­spon­si­ble gov­ern­ments should con­sti­tute spe­cial au­thor­i­ties to sanc­tion and mon­i­tor such ads, which must rarely carry pic­tures of po­lit­i­cal lead­ers. With such stu­pen­dous wastages, ef­fi­ciently func­tion­ing state-man­aged schools and hos­pi­tals will have to wait as also will pub­lic trans­port and bet­ter roads.

Pro­fes­sor Mo­han Singh, Am­ris­tar

I don’t think Ra­jiv Gand­hiji or Indi­raji would want us to spend crores of ru­pees to have their pho­tos on the hoard­ings and news­pa­pers rather than spend­ing it on de­vel­op­ment. But, yes, who’s lis­ten­ing any­way?

Arunesh Va­rade, Nashik

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