Bengaluru – the upcoming luxury residential hub
Brigade Group is one of India’s leading property developers with headquarter in Bangalore and branch offices in several cities in South India and a representative office in Dubai. Viswa Prathap Desu, Senior Vice President – Sales & Marketing, Brigade Grou
The Distinct features Of ultra-luxury Real-estate Growing economy and establishment of new businesses has been driving this segment and the need for larger spaces within a modern condominium. The market size of ultra-luxury residential segment in India is around USD 500 million. In the past luxury stood for providing a luxurious club house with swimming pool and other amenities. However, the definition has now changed. Luxury now embodies premium entrance lobbies, advanced automation in the apartments, highend materials and fittings. Typically, luxurious projects come up in CBD locations or new premium locations. The sizes of residential units usually start from 3000 square feet and above. Some luxury projects also come with a designer branding to add a glamour quotient to the property.
While the most sought-after residential hotspots include Mumbai and Delhi, the it hub bangalore stays high on the list in terms of high standard of living.
The ultra-luxury segment caters to a niche segment. The target segment consists primarily of industrialists, large businessmen, Ceos/senior corporates and start-up founders to name a few. Therefore, the marketing strategies for luxury projects too are adapted as per this clientele. There has to be an engagement with prospective customers through boutique events, corporate engagements and referral programs. The ultra-luxury residential market is a small segment but has a good potential. It is an evergreen segment and will always have potential customers.
The key is to develop niche projects with premium offerings. Brigade Group was among the first to use in-house pre-cast technology and for the distinguished buyers introduce an online portal to track project progress and payments and create an online booking platform.
the PREMIUM locations in bengaluru
Hebbal area, home to several IT Companies is known for its calming atmosphere as it in the outskirts of the city and for the Hebbal Lake. Whitefield is one of Bengaluru’s most posh localities with uberluxury residential offerings. Banashankari is the largest locality and is known for its historical significance whereas, Kanakapura Road is booming with gorgeous landscapes, well-developed roads and many IT hubs. JP Nagar is also called, the Hollywood of Bengaluru as it hosts many famous actors from the Kannada Film Industry. The glitz and glamour around this locality makes it the perfect place for luxury home seekers. Old Madras Road has become a popular residential locality due to its proximity to IT hubs across other major localities. Similarly, Mysore Road is one of the most sought after residential localities and has some of the fastest growing inter-localities.
viswa Prathap desu