US­ING AN­A­LYT­ICS BASED MET­RICS TO OP­TI­MIZE MALL LAY­OUTS

Realty Plus - - Property Talk -

• Heat maps- un­der­stand­ing hot/cold ar­eas as

well as crowd­ing

• Bench­mark­ing - com­pare the per­for­mance of

dif­fer­ent stores against each other

• Paths - typ­i­cal paths at malls, seg­ment

spe­cific paths

• Loy­alty - pat­terns such as re­peat vis­its and

cross-shop­ping

• Zone an­a­lyt­ics - how dif­fer­ent sec­tions of the

mall are per­form­ing against each other

• Con­ver­sions - e.g. mall-to-store, store-to-store and

zone-to-zone

• Traf­fic - an­a­lyze/com­pare pop­u­lar­ity of dif­fer­ent

parts & re­tail lo­ca­tions within the mall

• At­tri­bu­tion - mea­sure the im­pact of cam­paigns,

dis­plays, phys­i­cal ads on shop­ping mall level

• Uti­liz­ing an­a­lytic tools - col­lect in­for­ma­tion for po­si­tion­ing dig­i­tal sign­ing boards for gen­er­at­ing non eas­ing in­come.

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