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The seeds of the Haware Builders were sown by the founder Chair­man & Man­ag­ing di­rec­tor of the com­pany, late Satish Haware , an ar­chi­tect with an es­tab­lished ar­chi­tec­tural prac­tice in Navi Mum­bai. Hav­ing come from a hum­ble back­ground and hav­ing seen the hous­ing re­lated chal­lenges of the com­mon man closely, he took it upon him­self to solve this prob­lem. san­jay haware fondly re­count­ing the start of the com­pany nar­rated, “In 1995, the en­tire fam­ily had gath­ered for Di­wali. It was there that Satish floated the idea of start­ing a real-es­tate de­vel­op­ment firm that will con­struct rea­son­ably priced houses. So, we four brothers left our re­spec­tive jobs and came to­gether to start the com­pany ‘Haware En­gi­neers & Builders’. Navi Mum­bai had just come in ex­is­tence at that time. In 1996, CIDCO had launched land plots for sale and those who had bought them to de­velop were find­ing it dif­fi­cult be­cause of the re­ces­sion in real-es­tate at that time. The own­ers of these plots ap­proached Haware Builders. “The plots were at five dif­fer­ent lo­ca­tions. We not only de­vel­oped these land parcels but were also able to pro­vide them with houses at very af­ford­able prices as they had wanted. This marked the be­gin­ning of the com­pany as de­vel­op­ers in the af­ford­able hous­ing seg­ment. Sim­i­larly, we de­vel­oped hous­ing projects in Kharghar in Nvi Mum­bai and sold them at Rs 900/sft. Our dif­fer­en­tia­tor has been that we do not just build hous­ing com­plexes but de­velop the in­fra­struc­ture around it so peo­ple come and stay there. For in­stance, for our ini­tial projects, we build ap­proach roads, power sub­sta­tion and even street lights, sewer lines and drink­ing wa­ter fa­cil­ity as those ar­eas in Navi Mum­bai were yet not fully de­vel­oped by the au­thor­i­ties and lacked in­fra­struc­ture,’ said san­jay.

“Our fam­ily has al­ways been of so­cial mind­set and we be­lieve in giv­ing back to the so­ci­ety. the very idea of com­ing up with this com­pany was to cater to the hous­ing need of the masses.”

san­jay haware

Suc­cess of their first project led to many other suc­cess­ful ven­tures such as mass hous­ing for BEST em­ploy­ees and Mum­bai Po­lice for which they tied up with re­spec­tive de­part­ments and HDFC Bank. “The em­ploy­ees of these de­part­ments were lit­er­ally given houses of one room, kitchen & bath­room at Rs. 5000/- . Many of these em­ploy­ees who were liv­ing in slums like ac­com­mo­da­tions were elated to have a pucca house, es­pe­cially the women for whom the big­gest amenity was the toi­let in the house. When my brother Satish ex­pired in 2005, many of these peo­ple had put up his pho­to­graphs in their houses, “stated san­jay.

get­ting the for­mula Right

Haware Group founded in 1996, till date has fa­cil­i­tated more than 60 mil­lion square feet of res­i­den­tial, com­mer­cial & re­tail de­vel­op­ment and re­de­vel­op­ment across Mum­bai, Navi Mum­bai & Thane. With more than 5 mil­lion sq. feet of work un­der con­struc­tion & plan­ning, the com­pany en­deav­ours to pro­vide an in­te­grated so­lu­tion for the real-es­tate de­vel­op­ment. aniket haware, son of San­jay Haware and the next gen­er­a­tion en­tre­pre­neur who is now tak­ing for­ward the legacy of the com­pany ex­plained, “All our projects are based on the re­search con­ducted to know the cus­tomers true pref­er­ence in terms of their liv­ing and work­ing needs. The find­ings are then con­verted into broader point­ers for the project en­gi­neers to plan the ex­e­cu­tion of the project. For in­stance, to keep the costs down, in the time of ris­ing prices of all ma­te­ri­als, land and com­modi­ties, we re­duced unit sizes, cut back on frills and fo­cused on ba­sic ameni­ties that the buy­ers pre­ferred. This kept the hous­ing cost in check and suited the tar­get au­di­ence de­mand.”

San­jay added, “The Na­tional Hous­ing Bank saw our model of hous­ing de­vel­op­ment and pro­posed the same for­mat to the govern­ment which I be­lieve has now de­vel­oped into the “Hous­ing for all”. scheme of the govern­ment for the en­tire na­tion.

evo­lu­tion of Re­alty

Aniket an en­gi­neer­ing grad­u­ate and an MBA with ex­pe­ri­ence of work­ing with some of the best known con­struc­tion com­pa­nies in In­dia joined the fam­ily busi­ness in 2010. Since then he has been closely in­volved in the com­pany’s projects plan­ning, con­struc­tion and even mar­ket­ing as­pects. Putting things in per­spec­tive, aniket, said, “The de­vel­op­ers are now more prag­matic about their ap­proach to­wards project de­vel­op­ment. They are de­sign­ing prod­ucts to fit in the re­quire­ments of the home­buy­ers. Buy­ers too are much more ma­ture and aware. While, ear­lier gen­er­a­tion just wanted a roof over their head, to­day’s young buyer also wants ameni­ties for his chil­dren, fam­ily and him­self.”

Aniket feels, the IT com­pa­nies set­ting busi­ness and their of­fices in Navi Mum­bai has given a big boost to the real-es­tate mar­ket of the re­gion. The ris­ing em­ploy­ment is also driv­ing the hous­ing mar­ket in the area and the lo­cal­i­ties around like Pal­ghar, Kalyan, Nerul etc which are much more af­ford­able than Mum­bai, Thane or Navi Mum­bai. “Again, af­ford­abil­ity is rel­a­tive to the lo­cal­ity and the pric­ing of the projects in the neigh­bour­hood. The big­gest chunks of buy­ers are for the cat­e­gory of apart­ments cost­ing from Rs 10 lakhs to Rs 25 lakhs. Our com­pany caters to this seg­ment which com­prises the real users,” he elab­o­rated. Adding to it, san­jay, said, “Haware is a mass hous­ing com­pany and not ev­ery builder func­tions like us. We don’t cater to the in­vestors mar­ket. The real users be­long to the mid-in­come seg­ment. But, with high prices of land, the cost of the end prod­uct in­creases, mak­ing the af­ford­able hous­ing con­struc­tion un­vi­able.” aniket dur­ing his MBA had stud­ied the real-es­tate of San Fran­cisco in USA, Lon­don and Dubai. He feels that the real growth is hap­pen­ing in In­dia. “Given the huge pop­u­la­tion of In­dia and ever ex­pand­ing ur­ban ar­eas, the de­mand for hous­ing will keep in­creas­ing in cities and towns. As de­vel­op­ers, we need to cater to this de­mand in a cor­rect way tar­get­ing the so­cio-eco­nomic de­vel­op­ment of that re­gion. I do not think of other de­vel­op­ers con­struct­ing projects in the same area as com­pe­ti­tion. In fact, more the num­ber of de­vel­op­ers build­ing projects, means that place will de­velop faster and buy­ers will be keen to move in to the projects.”

San­jay is of the view that a big pol­icy shift is re­quired to make

“We built small houses for the eco­nom­i­cally weaker sec­tion, way back in 1996 which in new ter­mi­nol­ogy can be named as “Nano hous­ing”. but that was the de­mand and need of those buy­ers, which we iden­ti­fied and catered to.” san­jay haware there is no in­vest­ment big­ger than a home there­fore, the ex­pe­ri­ence of the buy­ing a house should be good for any home buyer. We are chang­ing the way the sales team in­ter­acts with cus­tomer. given the trust deficit in de­vel­op­ers, the ap­proach has to be cus­tomer friendly. aniket haware

avail­able the land at lower rates to pro­mote hous­ing for eco­nom­i­cally weaker sec­tion. He ex­plained, “Land through auc­tion goes to the high­est bid­der who will ob­vi­ously build project that can re­cover his cost and profit mar­gins. How­ever, the cri­te­ria should be the use of land whether for low­in­come, mid­dle-in­come or high-in­come and ac­cord­ingly rates should be de­ter­mined.

the Po­ten­tial & growth

Both fa­ther and son feel, the fu­ture for real-es­tate sec­tor is bright. More so with the com­ing of RERA which will reg­u­late the mar­ket, cre­ate a level play­ing field for all the de­vel­op­ers and bring in con­fi­dence of the cus­tomer and the in­vestor alike. San­jay men­tioned, “As long as de­mand is there, there is al­ways a fu­ture. But, the de­mand is in the eco­nomic hous­ing seg­ment for which de­vel­op­ers need to right size their prod­uct.”

Elab­o­rat­ing on the same, aniket said, “There is a deficit of prod­uct in the low-cost hous­ing & com­mer­cial seg­ment in and around the metro cities. Even to­day, to keep our prod­ucts af­ford­able, we are keep­ing the con­struc­tion cy­cles to the min­i­mum. In Navi Mum­bai, while oth­ers are cater­ing to the large build­ing re­quire­ments of IT com­pa­nies, we have launched 400sft com­mer­cial spa­ces for Rs. 40 lakh for the small busi­nesses. The com­pany has also un­der­taken slum re­de­vel­op­ment projects in Mum­bai.” Talk­ing about the fu­ture for the com­pany, San­jay, stated, “Go­ing for­ward, we plan to ex­plore tier-ii and III cities and then smaller towns and vil­lages as well. The gap be­tween the qual­ity of liv­ing in ur­ban and ru­ral ar­eas needs to be bridged. This will power the new eco­nomic de­vel­op­ment of the coun­try.”

aniket, opined, “The real es­tate sec­tor is grow­ing at the rate of 10-20 per cent and many in­ter­na­tional com­pa­nies are now in­vest­ing in In­dian real-es­tate. As the sec­tor gets more or­ga­nized, it will be­come eas­ier to get in­vest­ments and fund­ing. GST in the long run will make ma­jor­ity of the pop­u­la­tion tax com­pli­ant. All these de­vel­op­ments au­gur well for the re­alty seg­ment growth across the coun­try.” san­jay feels con­fi­dent about the young gen­er­a­tion who he feels are smarter, more con­fi­dent and aware of global hap­pen­ings. “The new gen­er­a­tion works much faster and I am as­sured they will take the real-es­tate sec­tor growth in the right di­rec­tion. But, along with fi­nan­cial growth, they should al­ways fo­cus on the so­cial cause and giv­ing back to the so­ci­ety through their busi­ness.” Con­clud­ing the in­ter­view on a lighter note aniket said, “Our par­ents made many mis­takes and then cor­rected them along the way. We are for­tu­nate as we got to learn from their mis­takes.” Com­ment­ing on his per­sonal fu­ture plans, San­jay smil­ingly stated that he looked for­ward to get­ting pro­moted to be­ing the guid­ing fig­ure in the com­pany, giv­ing him time to do so­cial work.

govern­ment should give in­cen­tives on land prices. Project ap­provals should come faster as it is in the in­ter­est of the govern­ment if the projects get com­pleted faster, they get funds through ap­proval charges, stamp duty, reg­is­tra­tion etc. Also, banks & fi­nan­cial in­sti­tu­tions rather than just be­ing lenders should part­ner with de­vel­op­ers and sup­port them. san­jay haware “though in­dus­try sta­tus has been granted to the af­ford­able hous­ing sec­tor yet ground re­al­ties have not changed. fund­ing is still a chal­lenge and in­ter­est rates of bank loans re­main high for the real-es­tate de­vel­op­ers.” aniket haware


San­jay Haware and Aniket Haware (Left to Right)

Aniket Haware and San­jay Haware (Left to Right)

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