shap­ing the fu­ture Of con­struc­tion in­dus­try

Realty Plus - - News - Sapna Srivastava, ed­i­tor-realty Plus

The con­struc­tion ma­te­rial sec­tor in In­dia is set for ma­jor growth with gov­ern­ment’s boost to in­fra­struc­ture projects, Smart cities, Hous­ing for all and Make in In­dia. and therein lay the op­por­tu­ni­ties for fur­ther in­ge­nu­ity in this sec­tor. It is only fit­ting that Realty Plus should cham­pion the recog­ni­tion of prod­uct in­no­va­tion in the built en­vi­ron­ment.

ar­chi­tect christo­pher ben­ninger once told us, “Cre­ation is a pa­tient search and so is the evo­lu­tion of one’s search for self.” Fol­low­ing the adage, Realty Plus de­cided to un­der­take the search for cre­ativ­ity and tech­no­log­i­cal ad­vance­ments in the field of build­ing prod­ucts and con­struc­tion ma­te­ri­als. In­deed a path less taken!

So here we have - Realty Plus In­te­rior & Ex­te­rior Awards that shall rec­og­nize pi­o­neer­ing build­ing prod­ucts. It shall be the cen­tre stage for the in­ven­tive prod­ucts to be in the lime­light and get the at­ten­tion of In­dian realestate mar­ket. Un­doubt­edly, world­wide, a huge amount of re­search is be­ing con­ducted to fur­ther im­pro­vise and im­prove build­ing ma­te­ri­als. Speak­ing at one of the Realty Plus con­claves, Dr Shailesh Ku­mar Agrawal, Ex­ec­u­tive Di­rec­tor -Build­ing Ma­te­ri­als & Tech­nol­ogy Pro­mo­tion Coun­cil, In­dia

ex­pressed sim­i­lar sen­ti­ments, “To­day, the world is chang­ing at a fast pace, de­mand­ing in­no­va­tion & tech­nol­ogy to de­liver more. It calls for a pos­i­tive frame of mind, close in­ter­ac­tion and team work.” Shar­ing the same view, Realty Plus

be­lieves in bring­ing con­struc­tion ma­te­rial com­pa­nies, ar­chi­tects & de­sign­ers, real-es­tate de­vel­op­ers and the mar­keters of the in­dus­try to come to­gether and col­lab­o­rate. We all know, the con­struc­tion in­dus­try is re­spon­si­ble for shap­ing the cities we live in. Though, ev­ery as­pect of this in­dus­try is go­ing through dis­rup­tive de­sign & tech­nol­ogy in­flu­ences, the end ob­jec­tive re­mains – achiev­ing ef­fi­ciency, safety and sus­tain­abil­ity. In the same con­text what

Ar­chi­tect Brinda So­maya said in her in­ter­view to Realty Plus rings true, “With time, the ideas have changed so has the qual­ity and avail­abil­ity of ma­te­rial. What re­mains un­changed, are the sen­si­bil­i­ties.” Padma Bhushan Awardee Ar­chi­tect

Hafeez Con­trac­tor strongly ex­pressed his be­lief that an ar­chi­tect should be able think about ef­fi­ciency and cost. “Ac­cord­ing to me even a slight un­nec­es­sary ex­cess of cost or built-up is a crime,” he said. In­deed, while some prod­uct com­pa­nies are cap­i­tal­is­ing on emerg­ing tech­nolo­gies to pro­mote user­friendly, cost ef­fec­tive de­signs with large scale us­abil­ity; many oth­ers are slow to adopt the change. But, frankly speak­ing, it’s no longer an op­tion not to change. It is time to re­alise and in­crease the con­struc­tion ma­te­ri­als ef­fi­ciency and pro­duc­tiv­ity for build­ing bet­ter, sus­tain­able and af­ford­able build­ings and spa­ces.

how can you take your busi­ness FROM Dis­rupted to DISRUPTOR?

Realty Plus In­te­rior & Ex­te­rior Awards

is a place where prod­uct’s unique de­sign & use, creative mar­ket­ing ini­tia­tive and in­no­va­tive tech­nol­ogy & ap­proach will find dis­cov­ery and well-de­served recog­ni­tion… like some of our last year win­ners – JK Lak­shmi Ce­ment, Birla Shakti Ce­ment, Cera San­i­tary ware ltd, Sleek In­ter­na­tional Pvt. ltd, Kirby Build­ing Sys­tems In­dia, Hin­dus­tan San­i­tary­ware & In­dus­tries Lim­ited, Meine Kuche In­dia Pvt Ltd, Jin­dal Steels, RAK Ce­ram­ics In­dia Pvt ltd, Hunter Dou­glas In­dia Pvt ltd, Junck­ers In­dus­tries, Formica Lam­i­nates In­dia Pvt ltd, Parex Group, Per­cept wa­ter proof­ing so­lu­tions, Go­drej con­struc­tions, Amulya MICA, “The ac­knowl­edge­ment helps us to take our brand ahead. The in­creased vis­i­bil­ity of our brand due to the Award has in­creased the prod­uct pop­u­lar­ity. We al­ways will be grate­ful to Realty Plus for mak­ing Gran­icer lead­ing brand in the in­dus­try.”

Prashant Pa­tel, MD, Gran­icer Ceram­ica

“Realty Plus Awards is a tes­ti­mony of the achieve­ments of the In­dian Con­struc­tion In­dus­try. As a man­u­fac­turer of build­ing ma­te­ri­als such as con­crete, aac blocks and re­cy­cled con­crete blocks & pavers we sup­port such plat­forms for the over­all devel­op­ment and pro­gres­sion of the In­dus­try.” Ayush Singh, S‎ enior Brand Man­ager, Go­drej Con­struc­tion

Ar­chi­tect christo­pher Ben­ninger

Ar­chi­tect hafeez con­trac­tor

dr. Shailesh Ku­mar Agrawal

Ar­chi­tect Brinda So­maya

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