BMW’S Mini Liv­ing

As part of BMW’S ur­ban­ism and ar­chi­tec­ture project ‘Mini Liv­ing’, the com­pany is trans­form­ing Shang­hai’s aban­doned paint fac­tory into hous­ing.

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The car man­u­fac­turer BMW is con­struct­ing stylishly-de­signed mi­croa­part­ments in Shang­hai’s Jing’an district, China. The com­pany be­lieves that mi­cro-apart­ments could rep­re­sent the fu­ture of city liv­ing, as ur­ban me­trop­o­lises be­come even denser. Launched in 2016, ‘Mini Liv­ing’ is a project that ex­plores new con­cepts of hab­it­abil­ity with max­i­mum qual­ity in the min­i­mum space, al­ways fol­low­ing the motto of “Creative Use of SPACE”. “MINI has al­ways been an ur­ban brand. It not only has its fin­ger on the pulse of the city, it in­jects that pulse with ex­tra en­ergy,” ex­plains Peter Sch­warzen­bauer, Mem­ber of the Board of Man­age­ment of BMW AG. The Mini Liv­ing team and Chi­nese de­vel­oper Nova Prop­erty In­vest­ment will start the con­struc­tion within this year. The com­pa­nies have not yet re­vealed a time­line or pric­ing for the devel­op­ment. de­vel­op­ers will com­bine six build­ings; each will in­clude two to 10 res­i­den­tial units. The com­plex will also fea­ture plenty of com­mu­nal spa­ces such as shops, restau­rants, a roof ter­race, gardens, ex­hi­bi­tion ar­eas, and a food mar­ket. Res­i­dents will be able to par­take in cul­tural events, rooftop farm­ing, and a car-shar­ing pro­gramme. Es­ther Bahne, Head of MINI Brand Strat­egy and Busi­ness In­no­va­tion said, “We’re of­fer­ing a place that can adapt to its res­i­dents, is flex­i­ble and al­lows room to breathe. ‘Mini Liv­ing’ gives res­i­dents their pri­vacy, but also en­ables them to en­gage with a va­ri­ety of dif­fer­ent peo­ple.” Each apart­ment will be no larger than a few hun­dred square feet.there will be two dif­fer­ent apart­ment op­tions. One-bed­room units will have ac­cess to a shared kitchen and com­mu­nal ar­eas, while two-bed­rooms will have pri­vate kitchens. “We all know the chal­lenges: ris­ing rents, cramped liv­ing con­di­tions, long com­mutes – es­pe­cially in a city like Shang­hai. With Mini Liv­ing, we want to con­trib­ute so­lu­tions that trig­ger in­spi­ra­tion on how we could live bet­ter and more joy­ful in­side of cities in the fu­ture,”oke Hauser, creative lead at Mini Liv­ing, said in a state­ment. In ad­di­tion to the space it­self, the project also com­prises ad­di­tional ser­vices that can be ac­cessed dig­i­tally. For ex­am­ple, res­i­dents can make restau­rant reser­va­tions, book room clean­ing and ser­vice, or­der food and rent mo­bil­ity op­tions. So ‘Mini Liv­ing’ not only demon­strates how space can be used in an in­tel­li­gent way, it also of­fers scope for in­di­vid­u­al­iza­tion and a range of dig­i­tal ser­vices.

l- r-oke hauser, nova prop­erty in­vest­ment rep­re­sen­ta­tive, es­ther Bahne, peter Sh­warzen­bauer

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