Cre­ate your Couch

Realty Plus - - Design Talk -

Ar­jun Thomas is an ac­com­plished Prod­uct Strate­gist and has been a Prod­uct Leader in com­pa­nies like Nokia, Dell, Perot Sys­tems and Mpha­sis. Am­rita Thomas Modi, an ar­chi­tect from the pres­ti­gious de­sign school of CEPT, Ahmed­abad has spent last 6 years de­sign­ing mul­ti­ple homes in Chen­nai & Ban­ga­lore. Start­ing out as a pure play on­line com­pany, first year they only fo­cused on en­sur­ing con­sis­tent pro­duc­tion qual­ity and the oper­a­tions in­fra­struc­ture to man­age sig­nif­i­cant cus­tomi­sa­tion. It was in the sec­ond year that they part­nered with high-end bou­tique stores to al­low cus­tomers to ex­pe­ri­ence their prod­ucts and work with fab­ric spe­cial­ists to choose fab­rics that were right for them. “Given that most peo­ple re­ally put a lot of thought into choos­ing the right de­sign and fab­ric, we felt a scal­able so­lu­tion us­ing tech­nol­ogy could bridge the gap for peo­ple who did not en­gage with in­te­rior de­sign­ers for th­ese spe­cific de­ci­sions,” said Ar­jun. Ac­cord­ing to the de­sign­preneurs, they faced chal­lenges in every as­pect of the busi­ness. They said, “Our abil­ity to be nim­ble and re­act quickly has proven to be an as­set and we feel we’ve come a long way in the short span we’ve been around. We fo­cus heav­ily on in­volv­ing cus­tomers in the de­sign process. To aid the co-cre­ation process we’ve opened up var­i­ous av­enues for our cus­tomers to make sub­tle changes to pol­ish fin­ishes / ac­cent work to make each piece truly unique at our bou­tique stores. This makes the process far more sat­is­fy­ing for the cus­tomer.” “The com­pany’s de­signs are very con­tem­po­rary there­fore mod­ern and clean lines with el­e­gant sil­hou­ettes en­sure a very strong foun­da­tion upon which to cus­tom­ize. So what you see on our web­site aren’t a hun­dred dif­fer­ent prod­ucts but care­fully se­lected ones, that can be used as a base to cus­tom­ize fur­ther, ex­plained Am­rita. “We’ve worked on a num­ber of projects - di­rectly with builders, with high end clients and with de­sign­ers. Each project brings a unique de­sign per­spec­tive. How­ever, it’s the in­di­vid­ual cus­tomer or­der that brings us the most de­light, given the wide range of aes­thetic el­e­ments we see be­ing cre­ated,” the duo added. Th­ese de­sign­ers are chart­ing their own path and in the course of their jour­ney, new bench­marks for the de­sign in­dus­try are be­ing cre­ated.

“What we’re see­ing to­day is a shift in the client - designer re­la­tion­ship for projects be­ing run at scale. While per­son­al­i­sa­tion con­tin­ues to ex­ist (in in­ter­ac­tions) there is less time avail­able to re­ally de­sign some­thing that is as per­sonal for the cus­tomer.” ar­jun thomas and am­rita thomas Modi

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