Real-es­tate’s Jour­ney of Ex­per­i­ment

Sangeet He­mant Ku­mar - Founder of SHK Ven­tures, a de­vel­oper, spe­cific bou­tique ad­vi­sory, con­sult­ing & trans­ac­tional ser­vices provider, be­lieves that real es­tate is go­ing through a par­a­digm shift and is on a path of ex­plo­ration.

Realty Plus - - Table of Content -

Tra­di­tional con­cepts are be­ing flushed out and dig­i­tal con­cepts are be­ing adopted by the realty in­dus­try. Real es­tate is no longer just about build­ing homes, it has be­come a plat­form to build re­la­tions with the clients. The bud­gets for dig­i­tal mar­ket­ing have also in­creased ex­ten­sively. Ear­lier ev­ery­body’s con­cept about real es­tate was just bro­kers tak­ing you on prop­erty tour and talk­ing con­tin­u­ously about the build­ing. But now times have changed, you can eas­ily check the en­tire prop­erty with one click on their web­site or vir­tual tours pro­vided by the de­vel­op­ers. De­vel­op­ers too are ei­ther en­gag­ing with the au­di­ence through so­cial me­dia or through dig­i­tal plat­forms like Vis­ual tours of Flats, etc. This new en­gage­ment is chang­ing peo­ple’s per­spec­tive about real es­tate. Tech­nol­ogy and dig­i­tal will be im­pact­ing the way we mar­ket, pro­mote and sell real es­tate. They will mod­ify the tra­di­tional and con­ven­tional method­ol­ogy be­ing fol­lowed by de­vel­op­ers and bro­kers. Un­der­stand­ing and eval­u­at­ing this change along with the trans­for­ma­tion, is it­self chal­leng­ing but this is where in lies the op­por­tu­nity. • Dig­i­tal mar­ket­ing refers to ad­ver­tis­ing de­liv­ered through dig­i­tal chan­nels such as search en­gines, web­sites, so­cial me­dia, email, and mo­bile apps. • Dig­i­tal mar­ket­ing meth­ods are search en­gine op­ti­miza­tion (SEO), search en­gine mar­ket­ing (SEM), con­tent mar­ket­ing, in­flu­encer

The in­dus­try pro­fes­sion­als who, suc­cess­fully eval­u­ate the op­por­tu­ni­ties and ac­cord­ingly adapt and ad­dress the needs and in­cor­po­rate them into a dif­fer­ent busi­ness model, will re­de­fine the busi­ness of real es­tate.

mar­ket­ing, con­tent au­to­ma­tion, cam­paign mar­ket­ing, data-driven mar­ket­ing, e-com­merce mar­ket­ing, so­cial me­dia mar­ket­ing, so­cial me­dia op­ti­miza­tion, e-mail di­rect mar­ket­ing and dis­play ad­ver­tis­ing • E–books, and op­ti­cal disks and games are be­com­ing com­mon and dig­i­tal mar­ket­ing now ex­tends to non-in­ter­net chan­nels such as mo­bile phones (SMS and MMS), call back, and on-hold mo­bile ring tones. it is Crit­i­cal to un­der­stand and Mon­i­tor Per­for­mances Re­search and De­vel­op­ment is what every de­vel­oper needs to adopt for in­crease in sales. • By track­ing your web­site’s per­for­mance, you can get a clear pic­ture of what is work­ing and what needs to be im­proved on your web­site. This also tells you about how well your com­peti­tor is do­ing in terms of their mar­ket­ing. • Good au­dio-vis­ual of the prop­erty plays a very im­por­tant part, as the at­ten­tion span of peo­ple is only 0.7 sec­onds. • In­flu­en­tial mar­ket­ing is be­ing used as it works as a tes­ti­mo­nial ad­ver­tis­ing where the in­flu­encers play the role of po­ten­tial buy­ers them­selves. Now you can tar­get cus­tomers in real time and eval­u­ate the re­sults on the ba­sis of how many peo­ple ac­tu­ally see the ad­ver­tise­ment and are in­ter­ested in the prop­erty. Every de­vel­oper needs to un­der­stand the tar­get au­di­ence and seg­re­gate or de­velop prop­er­ties ac­cord­ingly.

sangeet he­mant Ku­mar

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